A study on the effect of tourists value co-creation on the perceived value of souvenirs: mediating role of psychological ownership and authenticity

Deng, Weiwei; Lu, Changbao; Lin, Yiming; Wan, Cao

doi:10.1080/10941665.2020.1763411

Cited by 47 publications

(55 citation statements)

References 43 publications

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“…In the researches on the relationship between value co-creation behavior and perceived value, many scholars have found that value co-creation behavior has a significant positive impact on customer perceived value. That is, customers can obtain a unique consumption experience on the basis of satisfying their demand through co-creation, thus enhancing perceived value [3,34,56,57]. Some studies have explored the relationship among customer participation behavior, customer citizenship behavior and perceived value.…”

Section: Value Co-creation Behavior and Perceived Valuementioning

confidence: 99%

How Does Value Co-Creation Behavior Affect Destination Loyalty? A Role Switching Perspective

Tan

Liu

et al. 2021

JTAER

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The concept of value co-creation brings about changes in tourists’ roles from value receivers to producers. Most existing studies take value co-creation behavior as a single dimension, ignoring the role switching of tourists. Starting from the precise constitution of value co-creation behavior, this paper, utilizing the method of structural equation modeling (SEM), discusses the mechanism of the effects of tourist participation behavior and citizenship behavior on destination loyalty through each sub-dimension of perceived value. The results showed the following: (1) The participation behavior (in-role) and citizenship behavior (extra-role) of tourists affect different value dimensions. (2) The value co-created by tourists presents a hierarchical state from the primary to the higher level. Among the types of value, novelty and social value belong to the primary level while quality, economic, knowledge, and emotional value belong to the higher level. (3) Destination loyalty is driven not only by tourist behavior (in-role) but also by citizenship behavior (extra-role). Based on the perspective of role switching, this paper establishes the theoretical framework of role switching in the era of value co-creation and proposes some strategic suggestions for marketing transformation.

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Section: Value Co-creation Behavior and Perceived Valuementioning

confidence: 99%

How Does Value Co-Creation Behavior Affect Destination Loyalty? A Role Switching Perspective

Tan

Liu

et al. 2021

JTAER

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“…Perceived emotional value is an important dimension of perceived value. Emotional value is the pleasure and emotional satisfaction that travelers derive from the tourism experience and plays an important role in the consumption experience [39]. Tourists' perceived emotional value of their tourism souvenirs includes the souvenirs' materiality, fun, memorability, symbolism, uniqueness, and representativeness.…”

Section: Analysis and Resultsmentioning

confidence: 99%

“…The majority of scholars have expanded the use of perceived value theory. For example, Choi et al [38] divided the perceived value of souvenirs into perceived emotional value, perceived social value, perceived functional value (quality), and perceived functional value (price/value for money); Deng et al [39] divided perceived value into perceived functional value, perceived memorial value, perceived emotional value, perceived social value, and perceived conditional value; Lin and Wang [40] argued that perceived value is reflected in the dimensions of reputation, quality, monetary value, and emotional response; and Fu et al [22] argued that the perceived value of tourism souvenirs is reflected in memorial value, spiritual value, functional value, emotional value, and social value. Although the existing studies have not yet formed a unified system on the specific dimensions and layers of tourist perceived value, several dimensions have been repeatedly mentioned in the above dimensional divisions, such as perceived functional value and memorial value from the perspective of products, perceived emotional value, and perceived social value from the perspective of tourists.…”

Section: Perceived Value Theorymentioning

confidence: 99%

“…The research of Gomez and Torelli [54] has shown that tourists have a higher opinion of products that are consistent with their own cultural identities. Thus, consistency in the intrinsic meanings of souvenirs, these products' culture, and their regional culture can arouse positive memories of a trip and enhance a tourists' cultural identity [39]. In contrast, undifferentiated tourism souvenirs can reduce tourists' perceived product homogeneity.…”

Section: Perceived Cultural Homogeneitymentioning

confidence: 99%

“…PEV5 I still think tourism souvenirs are unique and representative. [39,60] Continuous purchase intention (CPI) CPI1 I am very likely to continuously purchase tourism souvenirs. CPI2 I will frequently purchase tourism souvenirs in the future.…”

Section: Hypothesis 5 (H5) Tourists' Perceived Emotional Value Positively Affects Their Continuous Purchase Intention Of Tourism Souvenirmentioning

confidence: 99%

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Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs

Zhang

et al. 2022

Sustainability

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In the context of people’s gradually rising consumption levels and the urgent need to upgrade the tourism market, the continuous homogenization of tourism souvenirs is beginning to seriously affect the shopping experience of tourism tourists. This study aims to explore how tourists perceive the phenomenon of the homogenization of tourism souvenirs and how this phenomenon affects tourists’ continuous purchase intention. This study constructs a hypothesis model of the relationship among perceived homogeneity, perceived value, and continuous purchase intention based on a perceived value perspective and validates the model using structural equations. These findings are as follows: (1) Tourists’ perceived product homogeneity and perceived service homogeneity have significant negative effects on perceived product value and continuous purchase intention. (2) Perceived service homogeneity has a significant negative effect on tourists’ perceived emotional value. (3) Perceived product value and perceived emotional value have significant positive effects on continuous purchase intention. The study also explores how to enhance tourists’ perceived value through innovative product design and service system construction. The findings can provide valuable insights for promoting the sustainable development of the tourism market and tourists’ continuous purchase intention.

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