A Study on the Characteristics of Social Media Behavior of SNS Users: From Holistic View

Shin, Yong Jae; Yim, Myung-Seong

doi:10.20462/tebs.2019.2.20.1.3

Cited by 4 publications

(4 citation statements)

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“…동기는 행동이 나타난 이유를 설명하기 위한 개념으로 어떤 목표를 향하여 행동을 일으키고 방향을 설정하여 유지시키는 개인 내부의 힘이다 (Yang, 2014). 동기는 행동을 일으킨 원인 을 파악할 수 있고, 행동을 설명할 수 있는 주요한 선행변수라 고 할 수 있다 (Shin, 2016).…”

Section: 소셜미디어 이용동기unclassified

“…나르시시즘 성향은 타인에 비해 자신이 우월하다는 자기 개 념을 가진 것이다 (Ong, Ang, Ho, Lim, Goh, Lee, & Chua, 2011). 나르시시즘 성향의 사람들은 자신을 과대평가하고 이를 드러내려고 하는 표현심리를 가진다 (Raskin & Shaw, 1988) 패션 소셜미디어 이용동기는 소셜미디어 이용동기를 바탕으 로 문항을 구성하여 측정하였다 (Hur, 2014;Kwak & Kim, 2016;Shin, 2016;. Kwak and Kim (2016) (Bollen, 1989).…”

Section: 측정변수의 조작적 정의와 측정unclassified

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The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media

Kim¹,

Song²,

Kim³

2018

IJIDB

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Purpose -The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media.Research design, data, methodology -A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis.Results -Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationshipseeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions -The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

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Section: 소셜미디어 이용동기unclassified

Section: 측정변수의 조작적 정의와 측정unclassified

The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media

Kim¹,

Song²,

Kim³

2018

IJIDB

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“…Consequently, various studies on the use of SNS targeting university students have been conducted, such as the studies by Choi et al. ( 2018 ) and Shin and Yim ( 2019 ). A number of other studies assessing online friend relationships formed on SNS have also been reported, including a study by Kwon et al.…”

Section: Introductionmentioning

confidence: 99%

“…This has increased interest and engagement in online games, which in turn has led to a higher rate of online gaming (Gentile et al, 2004). Consequently, various studies on the use of SNS targeting university students have been conducted, such as the studies by Choi et al (2018) and Shin and Yim (2019). A number of other studies assessing online friend relationships formed on SNS have also been reported, including a study by Kwon et al (2013).…”

Section: Introductionmentioning

confidence: 99%

Correlational study between online friendship network and internet game disorder among university students

Son¹,

Jeon

2021

Brain and Behavior

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Purpose:The purpose of this study was to provide basic information about the analysis of the correlation between online friendship network and internet game disorder among university students.Methods: Study subjects were 77 university students. For analysis of online friendship among them, social network analysis was performed and the analysis of degree, closeness, and betweenness centrality was measured. Assessment of internet game disorder was done using the Korean version of Internet Gaming Disorder Scale.Results: As per the results, the positive correlation showed between in-closeness centrality and internet gaming disorder (IGD) and the negative correlation showed between out-closeness centrality and internet gaming disorder. Conclusions:Online friendship is considered to contribute to the changes of internet game disorder level. Thus, in the relationship between online friendship and internet game disorder, closeness centrality should be considered, and causal relation analysis should be performed in further studies.

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The Algorithm of Import and Export Trade Forecast Model Based on the Whole Network Analysis Method

Zhou

2022

Cyber Security Intelligence and Analytics

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A Study on the Characteristics of Social Media Behavior of SNS Users: From Holistic View

Cited by 4 publications

References 0 publications

The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media

The Relationship among Narcissism, Usage Motives, and Information Diffusion of Social Media

Correlational study between online friendship network and internet game disorder among university students

The Algorithm of Import and Export Trade Forecast Model Based on the Whole Network Analysis Method

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