A Study on Switching Behavior Toward Online Shopping of Vietnamese Consumer During the Covid-19 Time

Pham, Van Kien; Nguyen, Tran Le; Ha, Thi Thu; Tang, My Ha; Hoai, Ha Le Thu

doi:10.2139/ssrn.3651300

Cited by 14 publications

(14 citation statements)

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“…The findings show that when consumers are more fearful of COVID-19, they are more willing to buy health food. Similar to the findings of Martinelli, De Canio and Nardin (2021), when consumers are more fearful of COVID-19, they have more intentions to switch to online shopping to avoid the risk of infection when going out (Pham, Nguyen et al 2020). It is also seen in the study of Chu and Liu (2021) that people who are more fearful of the dangers brought about by diseases will be more willing to get vaccinated.…”

Section: Discussionsupporting

confidence: 73%

Investigating Consumer’s Purchase Intentions for Health Foods in Fear Of COVID-19 From A Perspective of Theory of Planned Behavior

2022

QAS

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Due to the fear of COVID-19, there have been an increasing number of people who are willing to pay for health food to strengthen the immune system. Therefore, the current study aims to examine how the fear of COVID-19 influences the intentions of people who purchase health foods. We used Theory of Planned Behavior (TPB) as the theoretical background to explain the relationships among the constructs. The study was conducted using a quantitative research method with a sample of 294 participants collected in Taiwan. Structural Equation Modeling (SEM) was utilized to evaluate the fit of the entire research model with the observation data and Path analysis was used for hypothesis testing, which indicates the strength of the relationships between the variables. The research findings show that the variable of Fear of COVID-19 can predict other variables such as Attitudes, Subjective Norms, Perceived Behavioral Control and Purchase Intention in the TPB. The research findings suggest that COVID-19 affects people's willingness to buy health food. People are seeking to improve their immunity and hope to keep healthy to fight the virus. People's fear of the numbers of infected cases and deaths increase drastically due to the outbreak of COVID-19, which makes people pay more attention to health, and may have changed people's willingness to buying health food.

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Section: Discussionsupporting

confidence: 73%

Investigating Consumer’s Purchase Intentions for Health Foods in Fear Of COVID-19 From A Perspective of Theory of Planned Behavior

2022

QAS

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“…He defined PR as 'perceived consequences of an outcome in case of a wrong choice; and subjective probability to make a mistake'. Pham, Nguyen, Do, Tang and Hoai [37] adopted the concepts of PR in their study by separating it into several variables, which include financial risks, product risks, social risks, time risks, distribution risks, and information risks. The study of Iriani and Andjarwati [27] also studied PR by dividing it into several indicators, such as financial risk, performance risk and security risk.…”

Section: Relationship Between Perceived Risks (Pr) and Behavioral Int...mentioning

confidence: 99%

“…This is due to the individual perception of their health hazards that they might be exposed to the Covid-19 virus when shopping in malls and stores physically [26]. Pham et al [37] has conducted a study related to Vietnamese consumer switching behavior towards online shopping during the pandemic. This study has indicated that PR in terms of products risks, time risks and social risks has significant effect on influencing the Vietnamese customers shopping online during the pandemic.…”

Section: Relationship Between Perceived Risks (Pr) and Behavioral Int...mentioning

confidence: 99%

Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic

Moorthy¹,

Ci²,

Kamarudin³

et al. 2023

Business, Management and Economics

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The aim of this study is to assess the factors, perceived usefulness (PU), perceived ease of use (PEOU), subjective norms (SN), perceived risk (PR) and situational influences (SI)) that influence the consumers’ behavioral intention to use online shopping during the Coronavirus time. This research has adopted the Technology Acceptance Model (TAM) as its theoretical base. This research is a quantitative research wherein data were collected through online questionnaire using convenience sampling method. A total of 203 valid samples were collected from Malaysian respondents from selected States. Then, single and multiple linear regression analysis were conducted to test the hypotheses. The results concluded that perceived usefulness, perceived ease of use and situational influences have significant influence on Malaysian consumers’ behavioral intention to adopt online shopping during pandemic times. However, subjective norms and perceived risk have showed an insignificant relationship with consumers’ behavioral intention. The findings have implications for Malaysian government and SME companies in Malaysia in promoting online business.

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“…For example, Ali et al (2021), Billore and Anisimova (2021) and Sherman et al (2021) have focused on connections between COVID-19 and panic buying. Other scholars such as Youn et al (2021), Prasad and Srivastava (2021) and Pham et al (2020) have associated the pandemic with switching behavior. Xiao et al (2020) have connected COVID-19 with impulse buying.…”

Section: Introductionmentioning

confidence: 99%

Consumer research during the COVID-19 pandemic: a systematic review

Herjanto

Amin

Mahfooz

2022

NBRI

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Purpose This study aims to extend the study of COVID-19 effects by identifying different consumer behaviors beyond panic buying during the pandemic. Design/methodology/approach A systematic review was based on Herjanto et al.’s (2020a) thematic analysis and Paul et al.’s (2021) 5W1H framework, and the authors analyzed 52 related papers. Findings The result findings indicated that during the COVID-19 pandemic, consumers fell into five different consumer behavior categories: health-related behaviors, consumption behaviors, ethical behaviors, behavioral intentions, and other related behaviors, and social connectedness behaviors. Findings show that consumer behaviors were increasingly complex and dynamic during the pandemic. Originality/value This systematic review will provide significant contributions to academia by offering general and technical insights and to practitioners by presenting guidelines on dealing with such different behaviors.

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A Study on Switching Behavior Toward Online Shopping of Vietnamese Consumer During the Covid-19 Time

Cited by 14 publications

References 0 publications

Investigating Consumer’s Purchase Intentions for Health Foods in Fear Of COVID-19 From A Perspective of Theory of Planned Behavior

Investigating Consumer’s Purchase Intentions for Health Foods in Fear Of COVID-19 From A Perspective of Theory of Planned Behavior

Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic

Consumer research during the COVID-19 pandemic: a systematic review

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