A Study on Seating Spaces on Shopping Streets in Japan

Lee, Yun-Jeong; Byun, Kyeonghwa; Lee, Seung‐Eun

doi:10.14257/astl.2014.47.09

Cited by 2 publications

(4 citation statements)

References 2 publications

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“…Seeking and serving the interests of the outsiders (especially the younger ones in the case of the Machida shopping area; J.F. Oberlin University, 2012) in a unique and unconventional way may help revitalize the traditional local shopping districts in their competition with other modern shopping alternatives (Bi-Matsui, 2009; Erkip et al , 2014; Lee et al , 2014; Ozuduru et al , 2014).…”

Section: Discussionmentioning

confidence: 99%

“…Administered by cooperative and/or promotion associations of retailers, such areas supply customers with a range of goods which are rarely found elsewhere in the world (Bi-Matsui, 2009; Larke, 1992). However, the shopping district tradition has been declining in recent years due to the development of shopping centers and online shopping sites, and the aging of the population (Bi-Matsui, 2009; Lee et al , 2014). In addition, several internal issues (e.g.…”

Section: Empirical Studymentioning

confidence: 99%

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Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan

Nghiêm-Phú

2017

Asia Pac Jnl of Mrkting & Log

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Purpose The purpose of this paper is to investigate the sensory marketing activities in an outdoor out-store shopping environment. Design/methodology/approach The study synthesizes the existing literature to build up an integrative conceptual framework of sensory marketing from the supply-side perspective. An observational study then follows to demonstrate how sensory marketing has been implemented in an outdoor out-store shopping environment in Japan. Findings The study has proved that there is an outdoor out-store marketing environment where marketers use sensory cues to provide the information about their shops and products/services to their potential customers. When looking at each shop separately, the dominant sensory cues are the visual ones; however, in the outdoor out-store marketing environment of a shopping street as a whole, the combination of visual, audio, and tactile cues is a popular practice. In addition, it is observed that some outdoor out-store marketing practices are oriented toward the local cultural values. Research limitations/implications Implications for shopping environments management are discussed. Originality/value The study extends the theories on shopping environments to an outdoor out-store context, and supports the implementation of experiential marketing and context marketing.

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Section: Discussionmentioning

confidence: 99%

Section: Empirical Studymentioning

confidence: 99%

Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan

Nghiêm-Phú

2017

Asia Pac Jnl of Mrkting & Log

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“…(Chitrakar, Baker and Guaralda 2017). Examining the social activities in public outdoor spaces, defining the characteristics of seating spaces, and assessing how these spaces are managed in conjunction with other areas has suggested that a comprehensive management plan is essential for the rejuvenation of deteriorating communal spaces (Lee, Byun and Lee 2014). Maintaining a balance between the social, civic and economic functions of public space is also an important aspect of good public space management.…”

Section: 2mentioning

confidence: 99%

“…This could be an indication that the retail presence in the public spaces of QSM has little effect on sociability, or that, to some extent, users feel the public spaces are an extension of the retail environment indoors. Other studies have highlighted how creating healthy public space requires the visible and audible presence of social activities rather than commercially-driven attractions, such as the commercial television projections and commercially-focused activities present in QSM (Chitrakar, Baker and Guaralda 2017; Lee, Byun and Lee 2014). Additionally, the intensive use of QSM as a travel corridor may result in elevated feelings towards the presence of advertising in its public space, by extension of the 'mere-exposure effect' (Zajonc, 1968).…”

Section: Online Survey Questionnairementioning

confidence: 99%

Effects of outdoor seating spaces on sociability in public retail environments

Oram

Baguley

Swain

2018

jps

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Seating is an important contributor to the social effectiveness of public spaces, due to its ability to support stay activities. This paper focuses on the contributions seating makes to sociability in Queen Street Mall in Brisbane, a public space where limited qualitative assessment has been conducted on seating use and social behaviour. Assessments were made on the sociability of Queen Street Mall through initial observations, online surveys and secondary observations. Common findings across all research methods suggest that the design of Queen Street Mall prioritises pedestrian movement pathways in the interest of adjacent retail centres, creating an environment that struggles to encourage social behaviour. To improve the social use of this space, seating environments should be redesigned to prioritise prolonged outdoor stay activity and increased provisions for shading and sheltering should be provided. Given the impending growth of the Brisbane population, it is important that public spaces in Queen Street Mall are designed to best serve an increasing number of local visitors.

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A Study on Seating Spaces on Shopping Streets in Japan

Cited by 2 publications

References 2 publications

Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan

Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan

Effects of outdoor seating spaces on sociability in public retail environments

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