A Study on Product Display Using Eye-Tracking Systems

Nagai, Yukari; Fukami, Tomo; Kadomatsu, Satoshi; Tera, Akemi

doi:10.1007/978-981-10-3518-0_48

Cited by 4 publications

(3 citation statements)

References 2 publications

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“…In Kukkonen (2005), the number of fixations on individual products emerges as a good predictor for the indication of the preferred mobile telephone, although the same variable failed to explain the rank among different variants. The experiment presented in Nagai et al (2017) includes ET, questionnaires, and interviews on preferences. It captures the relevance of factors for a buying decision on tea bottles, which are represented in a fashion similar to a supermarket shelf.…”

Section: Artificial Intelligence For Engineering Design Analysis Andmentioning

confidence: 99%

Review of the use of neurophysiological and biometric measures in experimental design research

Borgianni

Maccioni

2020

AIEDAM

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AbstractDesign is inherently affected by human-related factors and it is of no surprise that the fine-tuning of instruments capable of measuring aspects of human behavior has attracted interest in the design field. The recalled instruments include a variety of devices that capture and quantitatively assess people's unintentional and unconscious reactions and that are generally referred as neurophysiological or biometric. The number of experimental applications of these instruments in design was extremely limited as of 2016, when Lohmeyer and Meboldt published a first report on relevant measures and their interpretation in design. In the last few years, the number of relevant publications has increased dramatically and this determines the opportunity to carry out a comprehensive review in the field. The reviewed contributions are analyzed and classified according to, among others, instruments used, the kind of stakeholders involved and the supported design research activities. The role of biometric measures with respect to traditional research methods is emphasized too. The discussed instruments can represent supports or substitutes for traditional approaches, as well as they are capable of exploring phenomena that could not be addressed hitherto. The intensity of research concerning experiments with biometric measurements is discussed too; a particular focus of the final discussion is the individuation of obstacles that prevent them from becoming commonplace in design research.

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Section: Artificial Intelligence For Engineering Design Analysis Andmentioning

confidence: 99%

Review of the use of neurophysiological and biometric measures in experimental design research

Borgianni

Maccioni

2020

AIEDAM

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“…A general analysis of ET data was performed by comparing the heat maps for pictures and videos extracted through the software Tobii Pro Studio. Heat maps are diffusedly used in design research and markedly in product evaluation to establish qualitatively what has attracted attention in stimuli and how this has affected design or evaluation tasks; examples are (Ishak et al, 2015;Nagai et al, 2017). The heat maps (such as those depicted in Figure 3) indicate the cumulated absolute duration (for nine participants each) of the fixations (a proxy of attention in ET studies) on the different areas of the stimuli.…”

Section: Overall Visual Attention On Videos and Picturesmentioning

confidence: 99%

Section: Overall Visual Attention On Videos and Picturesmentioning

confidence: 99%

An Eye-Tracking Supported Investigation Into the Role of Forms of Representation on Design Evaluations and Affordances of Original Product Features

Berni

Maccioni

2020

Proc. Des. Soc.: Des. Conf.

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The paper investigates the relationship between the forms through which products are represented and the outcomes of evaluations made by observers. In particular, the study focuses on perceived affordances of creative designs, meant as the capability of capturing original elements and corresponding functions, for products presented through static images or videos. Also thanks to the use of Eye Tracking, the experimental results show how dynamic effects that involve salient aspects of products, as well as creative features, are critical to observers’ capability of capturing design intentions.

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