A Study on Pattern of Eating-out Behavior of One-person Household: Focusing on Eating-out Expenditure and its Proportion

Jang, Jeong-Min

doi:10.47584/jfm.2020.23.6.355

Cited by 2 publications

(1 citation statement)

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“…In February 2020, all neighborhoods in Shanghai implemented closed management (Liu 2020). In several areas only one person (at a time) per household was allowed to go outside to purchase groceries (Yang 2021). The pandemic significantly changed the way people buy their groceries: the frequency of grocery shopping was reduced and people attempted to shop as swiftly and effectively as possible in order to avoid contact with others and minimize the infection risk (Shamim et al 2021).…”

Section: Introductionmentioning

confidence: 99%

Shopping for fresh food online during Covid-19 in Shanghai

Janssens

Semeijn

2023

CEREM

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Aim: The main goal is to examine the role of perceived risk in determining customers’ willingness to purchase fresh food online. Research methods: Data were collected through an online survey. Respondents were recruited via a call on online platforms. A total of 287 fresh food e-commerce consumers participated. Conclusions: The results showed that perceived risk of COVID-19 infection had a positive effect on purchase intention, perceived risk of purchase behavior had a negative impact on purchase intention, and attitude was a mediating variable between perceived risk and purchase intention. Past experience moderated the relationship between perceived risk of purchase behavior and attitude. Actual consumer behavior was explained directly by purchase intention Originality: Next to attitude, subjective norms, and perceived behavioral control, the effects of perceived risk of COVID-19 infection, perceived risk of purchase behavior, and past experience on purchase intention and actual behavior to purchase fresh food online were examined in an extended Theory of Planned Behavior model. Previous studies measured overall risk perception as risk perception associated with purchase behavior and risk perception related to Covid-19 infection. The influence of both types has rarely been examined distinctively. Implications: Retailers can contribute to lowering consumers’ risk perception of purchasing fresh food online and offer creative promotions to attract repeat purchases. Limitations: Only attitude correlated significantly with purchase intention, implying that additional variables may influence purchase intention. Also, although the influence of past experience is considered, a detailed distinction was not made. JEL: D01, D81

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Section: Introductionmentioning

confidence: 99%