Association of Healthy Dietary and Eating-out Behavior with Food Involvement among Young Adults in Seoul and Gyeonggi Area

Kim, Suk-Kyung; Lee, Young-Mi; Song, Kyounghee; Lee, Yujin

doi:10.17495/easdl.2021.4.31.2.123

Cited by 4 publications

(1 citation statement)

References 8 publications

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“…The findings are inconsistent with prior investigations. Prior studies indicate that quality value has a positively significant relationship with attitude toward local food in tourism and hospitality studies (Choe, 2017; Choe and Kim, 2018; Kim and Lee, 2012; Kim and Eves, 2012; Kivela and Crotts, 2006; Rousta and Jamshidi, 2020). We can only assume that consistent expertise and quality throughout the variety of local food places in Pakistan has created a high but uniform expectation toward the quality aspect.…”

Section: Discussionmentioning

confidence: 99%

Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia

Hussain

Abbasi

Rasoolimanesh

et al. 2022

JHTI

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PurposeThe local food tourism in Pakistan is increasing rapidly, and it attracts scholars to determine the factors affecting local food tourists' buying choices. Particularly, the authors aim to investigate the role of food consumption values on predicting domestic tourists' attitude toward local food and its effect on the intention to try local food with the moderating effect of personality traits (neophobia and neophilia).Design/methodology/approachThe authors tested the study model on 250 completed responses from local food tourists. They collected the data from three tourism locations (Islamabad, Rawalpindi and Peshawar) in Pakistan. Their study utilizes the consumption value theory within the limits of Pakistan's local food tourism.FindingsThe empirical findings show that consumption values, such as price, emotion, interaction, epistemic value, location value and variety value, effectively explain the domestic tourists' attitude toward local food. The authors further report that food neophilia strengthens the local tourists' positive reception toward the local food. However, food neophobia weakens the direction between local tourists' attitude toward local food and the intention to try local food.Practical implicationsThis study provides insights pertaining to tourists' local food consumption values (LFCVs) to a local destination owner and marketing manager to strategically work on LFCVs that are crucial for domestic tourists to derive their intention to try local food. Practitioners should work on domestic tourists who possess food neophobia trait and enquire them for their rejection or avoidance of a particular local destination. This will enable practitioners to bring innovation and development in the local destination, which ultimately promote local food tourism.Originality/valueThis study is the first to incorporate the variety and local value in tourists' LFCVs to predict local tourists' attitude toward local food. Additionally, the authors contribute to local food tourism by empirically studying the moderating role of personality traits (food neophilia and food neophobia) to examine the direction between local tourists' attitude and intention to local food.

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Section: Discussionmentioning

confidence: 99%

Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia

Hussain

Abbasi

Rasoolimanesh

et al. 2022

JHTI

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Degree of SNS Use and Recommended Information Utilization Affects the Eating Out Behavior

Jang

2023

JKFN

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This study examines the association between social network service (SNS) use and eating out behaviors among adults in their 20s and 30s. Data was procured from a 2021 consumer behavior survey for foods. Based on their SNS use and recommended information utilization scores (SURU), the subjects were categorized into high, medium, and low utilization groups. The eating-out behaviors of these groups were analyzed, including eating alone, dining out by visiting, and eating out by delivery. Our findings show that the high-utilization group has a greater propensity for eating alone and enjoys restaurant and delivery dining. They are also more likely to cook with home meal replacement (HMR) and meal kits when eating alone. In contrast, the low-utilization group prefers to prepare and eat at home and is conservative when it comes to dining out. The medium-utilization group has a lower tendency to eat alone and dine out, but are frequent users of HMR and meal kits. They often visit Korean restaurants and prioritize taste, speed, and price when ordering food for delivery. Overall, this group shows rational consumption tendencies. By identifying the differences in eating-out behaviors across SURU groups, our study highlights the need for tailored marketing strategies to meet the diverse needs and preferences of young adult consumers. This study provides important data for customer segmentation and marketing strategy development in the food service industry. It also sheds light on the relationship between SNS use and dining-out behavior, contributing to further research in this area.

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Effect of food-related lifestyle, and SNS use and recommended information utilization on dining out

Jang

2023

J Nutr Health

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Association of Healthy Dietary and Eating-out Behavior with Food Involvement among Young Adults in Seoul and Gyeonggi Area

Cited by 4 publications

References 8 publications

Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia

Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia

Degree of SNS Use and Recommended Information Utilization Affects the Eating Out Behavior

Effect of food-related lifestyle, and SNS use and recommended information utilization on dining out

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