A Study on Influencing Factors on the Public Benefit Crowd Funding Participation Intention by Applying the Model of Extended Goal-Directed Behavior (EMGB)

Choi, Kyoung‐Sook

doi:10.7856/kjcls.2022.33.3.497

Cited by 1 publication

(1 citation statement)

References 42 publications

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“…The questionnaire used in this study was developed from questionnaires used in previous studies [51][52][53][54][55][56][57][58][59][60]. Items included pistachio perception, pistachio rice cake purchasing behavior, pistachio rice cake popularization plan, and demographic characteristics.…”

Section: Questionnaire and Statistical Analysismentioning

confidence: 99%

Purchase Behavior According to the Development of Sustainable Pistachio (Pistacia vera L.) Rice Cake: For Korean Consumers

Han

Kwon

2023

Sustainability

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In recent years, the rice cake market has grown considerably in terms of research and development of products suitable for consumer needs and beneficial to health at the same time. Since the outbreak of COVID-19, the number of consumers consuming antioxidant-rich foods and immunity-boosting foods to improve health and promote healthy eating habits has increased. Pistachio rice cakes have been tested and found to be high in polyphenols, which have good antioxidant activity and strengthen the immune system. Therefore, research was conducted on pistachio rice cakes to develop safe, health functional, and sustainable food. In order to maximize the sales potential of pistachio rice cakes, a survey was conducted among Korean adults to investigate perception of pistachio, pistachio rice cake purchasing behavior, and popularization plans. Pearson’s correlation analysis was performed to examine the correlation between pistachio perception, pistachio rice cake purchasing behavior, and pistachio rice cake popularization measures, and they were found to have a close relationship. In addition, as a result of multiple regression analysis, perception and purchasing behavior of pistachio rice cake products were found to have a significant positive (+) effect on rice cake technology development, development of brand specializing in rice cakes, and cultivation of traditional rice cake experts. This study suggests that continuous research and development of food safety and sustainability of rice cakes are required, and it is expected to be utilized as basic data to form a research basis that can be a strategy for increasing sales in the rice cake industry.

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