A Study On Consumer Awareness, Preference, and Consumption Behavior Regarding Rice Cakes - With a Focus on College Students in Busan and the Yeongnam Region -

Jang, Sun-Ok

doi:10.9724/kfcs.2014.30.5.547

Cited by 2 publications

(2 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…떡은 매우 역사가 깊은 우리나 라 고유의 전통음식으로 곡류를 주로 사용하고 여러 가지 과일류, 채소류, 견과류 등을 첨가하여 만든 영양적으로 매 우 우수한 식품이다 (Choi와 Chae, 2012). 최근 건강 지향적 소비자의 욕구가 증대됨에 따라 우리나라 전통 떡에 대한 관심이 높아지면서 쌀을 이용한 가공식품이 많이 활용되고 있다 (Jang, 2014). 떡은 생리적 기능이 있는 재료들을 첨가 하면 영양학적으로도 우수하며, 기능성 식품으로 이용이 가 능하다(Cha와 Lee, 2001).…”

Section: 서 론unclassified

Antioxidant Activities and Quality Characteristic ofJeung-Pyunwith the Addition of Loquat Leaf Powder

Choi

Kim

Han

2021

JKFN

View full text Add to dashboard Cite

Section: 서 론unclassified

Antioxidant Activities and Quality Characteristic ofJeung-Pyunwith the Addition of Loquat Leaf Powder

Choi

Kim

Han

2021

JKFN

View full text Add to dashboard Cite

“…Korean dessert cafes which have started to increase in the past few years played a big role in changing consumer awareness of traditional rice cakes by making rice-based desserts and fusion rice cakes [11]. However, previous research has been limited to studies on antioxidant experiments such as adding physiologically active substances to rice cakes, and studies on the awareness, preference, and consumption of rice cakes [13,14]. Moreover, it is difficult to find research related to purchase after the development of rice cake products.…”

Section: Introductionmentioning

confidence: 99%

Purchase Behavior According to the Development of Sustainable Pistachio (Pistacia vera L.) Rice Cake: For Korean Consumers

Han

Kwon

2023

Sustainability

View full text Add to dashboard Cite

In recent years, the rice cake market has grown considerably in terms of research and development of products suitable for consumer needs and beneficial to health at the same time. Since the outbreak of COVID-19, the number of consumers consuming antioxidant-rich foods and immunity-boosting foods to improve health and promote healthy eating habits has increased. Pistachio rice cakes have been tested and found to be high in polyphenols, which have good antioxidant activity and strengthen the immune system. Therefore, research was conducted on pistachio rice cakes to develop safe, health functional, and sustainable food. In order to maximize the sales potential of pistachio rice cakes, a survey was conducted among Korean adults to investigate perception of pistachio, pistachio rice cake purchasing behavior, and popularization plans. Pearson’s correlation analysis was performed to examine the correlation between pistachio perception, pistachio rice cake purchasing behavior, and pistachio rice cake popularization measures, and they were found to have a close relationship. In addition, as a result of multiple regression analysis, perception and purchasing behavior of pistachio rice cake products were found to have a significant positive (+) effect on rice cake technology development, development of brand specializing in rice cakes, and cultivation of traditional rice cake experts. This study suggests that continuous research and development of food safety and sustainability of rice cakes are required, and it is expected to be utilized as basic data to form a research basis that can be a strategy for increasing sales in the rice cake industry.

show abstract

A Study On Consumer Awareness, Preference, and Consumption Behavior Regarding Rice Cakes - With a Focus on College Students in Busan and the Yeongnam Region -

Cited by 2 publications

References 1 publication

Antioxidant Activities and Quality Characteristic ofJeung-Pyunwith the Addition of Loquat Leaf Powder

Antioxidant Activities and Quality Characteristic ofJeung-Pyunwith the Addition of Loquat Leaf Powder

Purchase Behavior According to the Development of Sustainable Pistachio (Pistacia vera L.) Rice Cake: For Korean Consumers

Contact Info

Product

Resources

About