A Striking Characteristic of Innovators

Taylor, James W.

doi:10.1177/002224377701400112

Cited by 66 publications

(58 citation statements)

References 17 publications

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“…This result was also confirmed by Taylor (1977), Labay and Kinnear (1981), Rugimbana (1995) and Lockett and Littler (1997).…”

Section: Adoption Of Innovations: An Overviewsupporting

confidence: 68%

Demographic influences on behaviour

Branca

2008

International Journal of Bank Marketing

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to examine how demographic characteristics contribute to consumers' decision on bank delivery channels' usage, namely the direct and indirect demographic influence on channel usage frequency via cognitive and affective mediators. Design/methodology/approach -The consumer usage frequency pattern concerning the main bank delivery channels and its determinants are modelled and analysed with a questionnaire sent to 24,000 bank customers. This stage was preceded by a series of in-depth interviews to bank managers and bank customers. Findings -Empirical evidence suggests that demographic variables' influence over consumers' usage frequency decision has both a direct and indirect component. These influences are identified by delivery channel.Research limitations/implications -The main limitation derives from the nature of empirical results and their generalization to other samples and contexts. Nevertheless, precautions recommended in the literature to overcome this limitation were followed. Practical implications -Bank managers will benefit from knowing, by channel, which demographic characteristics have the desired direct and indirect impact on usage frequency. This information will improve bank managers' efforts to encourage customers to favour a specific delivery channel. Originality/value -In the literature, only the direct influence of demographics is compared to the innovation attributes in order to explain the innovation adoption decision. By clarifying the impact of demographic variables, the paper provides a more robust perception on their role as determinants of the bank delivery channels' usage.

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“…This result was also confirmed by Taylor (1977), Labay and Kinnear (1981), Rugimbana (1995) and Lockett and Littler (1997).…”

Section: Adoption Of Innovations: An Overviewsupporting

confidence: 68%

Demographic influences on behaviour

Branca

2008

International Journal of Bank Marketing

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“…The innovativeness construct advanced here ties in neatly with the the research demonstrating a connection between this variable and product category usage rates, as documented by Robertson (1971) and more recently Taylor (1977). This appears to hold both for product categories and at the more generalized acrosscategory level (Robertson 1971, p. 101).…”

Section: The Journal Of Consumer Researchsupporting

confidence: 53%

Innovativeness: The Concept and Its Measurement

Midgley¹,

Dowling²

1978

J CONSUM RES

1,191

865

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“…3 In a second study (Ostlund 1974), the perceived product attributes correctly classified 77 percent of the eventual innovators; whereas a rate of 79 percent was obtained by including personal characteristic variables in the discriminant function. 4 Taylor (1977), following Ostlund, found a significant, positive relationship between usage of a product class and time of adoption. This suggests that prior knowledge of the product class may lead to greater ability to detect superior new products in that class and, hence, contribute to the probability that they will be adopted.…”

Section: Perceptions Of Innovationsmentioning

confidence: 95%

Innovativeness, Novelty Seeking, and Consumer Creativity

Hirschman¹

1980

J CONSUM RES

1,301

892

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A conceptual framework is presented that incorporates three constructs highly relevant to consumer behavior-innovativeness, novelty seeking, and consumer creativity. A fourth construct, role accumulation, is also discussed. A model of the relational linkages among these constructs is developed, together with their definitions and a methodology to develop operational measures. Research implications and applications of this conceptual framework are discussed.

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A Striking Characteristic of Innovators

Cited by 66 publications

References 17 publications

Demographic influences on behaviour

Demographic influences on behaviour

Innovativeness: The Concept and Its Measurement

Innovativeness, Novelty Seeking, and Consumer Creativity

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