A Strategic Approach to Tourism Development Barriers in Iran

Abstract

This research aims to have a strategic approach to the barriers that have hampered the development of the tourism industry in Iran. This study shows the application of MADM and strategic management tools in national tourism policy-making. In this research, PESTEL analysis is used to identify and classify the barriers that hamper tourism development in Iran. Then the Friedman test is carried out to rank the barriers. Then, the DEMATEL technique is used to determine cause and effect relationships between different types of barriers. After that, Importance-Performance analysis is done to identify the barriers that are the first priority of the country and need immediate attention. Finally, a set of strategies are proposed, evaluated, and ranked by CRITIC and VIKOR methods. This study identifies the most important issues and barriers to tourism development in Iran and proposes the most effective strategies to overcome those barriers. As the current tourism development strategies in Iran are proved to be ineffective and the situation of Iran in the international tourism industry is not comparable with the high potentials of this country, a strategic approach to tourism development barriers is absolutely necessary and valuable.

Barriers to tourism participation: A case of first‐generation local community service providers

“…However, it was discovered that the local community faced challenges in homestay operations, for example, a lack of infrastructure development, a lack of trained human resources, and poor local leadership, all of which made the homestay program unsustainable. Raad (2019) also identified a lack of investment in tourism and political disagreement as important barriers to tourism development in Iran. These problems of unsustainable tourism programs and barriers associated with community participation need to be thoroughly understood.…”

Inovação e empreendedorismo no setor público: um ensaio sobre categorias analíticas aplicáveis a gestão pública municipal do turismo

“…No turismo, se por um lado ocorre em virtude da existência e do crescimento de barreiras, que podem ser derivadas de falhas de mercado por empreendimentos que atuam no setor (Raad, 2019), o que tem requisitado esforços dos "governos para mitigar essas falhas e prover novas alternativas de desenvolvimento local e regional pelo turismo" (Zambrano-Potón et al, 2019, p.82). Por outro, há também aquelas geradas pela falta ou limitada atuação da gestão pública nesse setor pode provocar problemas como: Baixa demanda e de fluxos de turistas no território causados pela sazonalidade; Degradação socioambiental; Desperdício de recursos financeiros; Infraestrutura precarizada ou saturada; Limitada capacidade de dinamização da economia regional; Atividades informais e sonegação de impostos.…”

“…Essas práticas podem promover a economia local, melhorar a qualidade de vida das comunidades, minimizar o impacto ambiental e social do turismo, preservando os recursos naturais e culturais do destino turístico a longo prazo, além de proporcionar aos visitantes experiências autênticas e enriquecedoras. Fonte: Elaboração própria, ampliada e adaptada a partir deSano (2020) e WTO (20182019;.…”

Investigating the factors influencing Australian logistics companies toward environmental activity adoption

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