“…The most widely used outputs are total revenue and the revenue generated by each activity or service, such as accommodation, food and beverages, and others (Chiang et al, 2004;Hu & Cai, 2004;Morey & Dittman, 2003;Shang et al, 2010, Wu et al, 2010, 2011. Occupancy or the number of beds sold are also widely used as output (Alonso de Magdaleno et al, 2009;Barros, 2004Barros, , 2005aBarros, , 2005bBarros & Alves, 2004;Barros & Mascarenhas, 2005;Keh, Chu, & Xu, 2006;Shang et al, 2010;Sigala, 2003;Wu et al, 2010). Authors such as Sigala (2003), Fuchs (2004) and Chen (2007) have taken into account outputs such as customer satisfaction indexes and the Yielding Index (Chiang et al, 2004;Fuchs, 2004).…”