A Social Enterprise’s Hybridising Journey to Reconcile Goals and Structure with Identity

Mission alignment in the hybrid organization: the role of indirect support activities and an activity ecosystem

“…In its implementation phase, leaders asked, what does being a PBC actually mean on the ground? Their response was to establish a three-pillar structure to formalize its public benefit commitment focused on professional engagement, community support and charitable giving, built on a six-year-old sustainability initiative, accompanied by an adaptive learning culture and driven by a top-down and bottom-up effort (Kurland, 2017; Kurland and Schneper, 20121).…”

“…This project was part of a larger qualitative study examining the process by which a company evolved to systematically integrate social with commercial values into its corporate identity and structure. In the larger project Kurland and Schneper, 2021), I sought to understand the meaning of the firm's transition to an employeeowned benefit corporation. Such inquiry, to understand "not only [.…”

“…This project was part of a larger qualitative study examining the process by which a company evolved to systematically integrate social with commercial values into its corporate identity and structure. In the larger project (Kurland, 2017, 2018; Kurland and Schneper, 2021), I sought to understand the meaning of the firm’s transition to an employee-owned benefit corporation. Such inquiry, to understand “not only […] the physical events and behavior taking place, but also in how the participants[…][made] sense of these and how their understandings influence their behavior” is a particular intellectual goal for which qualitative study is especially useful (Maxwell, 2008, pp.…”

“…This paper does not examine why the company chose to hybridize nor the process by which it did so. These can be found elsewhere Kurland and Schneper, 2021). Rather it focuses only on the period of time after the decision to become an employee-owned benefit corporation was made and how the company decided on its activities to operationalize this change.…”

Gestión de la Comunicación interna en la empresa social Recidar

“…Respecto al tema de estudio a desarrollar en esta investigación se han encontrado autores que han explorado el campo de la identidad organizacional. Por un lado, algunos autores relacionan a las empresas sociales con la identidad, esto es, estudiar el impacto de las actividades de la organización en sus colaboradores, así como también se enfocan en estudiar los tipos de identidad organizacional y cómo es gestionada en este tipo de empresas (Kurland & Schneper, 2021;Schouten & Dufault, 2022;Cornelissen et al, 2021;Wiesenberg et al, 2020;Reissner S., 2019). Mientras que, otros autores se han centrado en investigar la cultura de las empresas sociales y entender la manera en que funcionan, tomando en cuenta la gestión de su comunicación interna.…”