A social endorsing mechanism for target advertisement diffusion

Ad-Blocking Threats on Online Advertising

“…Advertising is a form of marketing communication that uses various ways to have an impact on the thoughts, feelings, and behavior of the consumers [1]. Advertising is creating a value [2]. Advertising becomes the link between the seller and the consumers.…”

“…Randall Rothenberg, president and chief executive of the Interactive Advertising Bureau (IAB), stated that for hundreds of years, advertising and marketing had been the center of delivering entertainment and services that were declared free to consumers [4]. Three things need to be considered by advertisers, and the first one is the primary purpose of advertising is to inform, awaken the emotional side, and trigger an action [2]. The second thing that must be considered is to choose the target correctly so that the intended message can be conveyed properly [2].…”

“…Three things need to be considered by advertisers, and the first one is the primary purpose of advertising is to inform, awaken the emotional side, and trigger an action [2]. The second thing that must be considered is to choose the target correctly so that the intended message can be conveyed properly [2]. The third thing is to choose the right way to advertise, it can be done traditionally or in a modern style, and it must also be adjusted according to who the target will be [2].…”

“…The second thing that must be considered is to choose the target correctly so that the intended message can be conveyed properly [2]. The third thing is to choose the right way to advertise, it can be done traditionally or in a modern style, and it must also be adjusted according to who the target will be [2].…”

User misrepresentation in online social networks: how competition and altruism impact online disclosure behaviours

“…This has made understanding of user behaviour on these platforms an important area of research for practitioners and academics alike, particularly in the case of Facebook. As a result, a significant body of research has examined content diffusion and influence in this domain (Liew, Vaithilingam, and Nair 2014;Lin, Li, and Wu 2015). Within this work, the prevailing idea is that content generated or shared within social connections enabled by social network sites tends to be more reliable and trustworthy than is content originating from other sources, since the social network content originated through connections between family, friends, and known peers (Ellison, Steinfield, and Lampe 2007).…”