A social capital approach: An examination of Putnam’s civic engagement and public relations roles

Dodd, Melissa D.; Brummette, John; Hazleton, Vincent

doi:10.1016/j.pubrev.2015.05.001

Cited by 39 publications

(26 citation statements)

References 22 publications

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“…But in the fight for market shares, in internal power struggles or during crises, CA in corporate communication is as much an option as in politics. Among others, Dodd et al (2015) have argued that intangible assets such as reputation could transform into organizational outcomes. Following that logic, the positive perception of character traits and personal values could shield CEOs from character attacks, and thus shield the entire organization.…”

Section: Resultsmentioning

confidence: 99%

Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises

Seiffert-Brockmann

Einwiller

Stranzl

2018

European Journal of Communication

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This study explores the concept of character assassination in the field of corporate communication. We examine the perception of character traits and personal values of chief executive officers in Austria and Germany during corporate crises. Results suggest that character attacks mostly focus on a chief executive officer's integrity, while a positive public perception of charisma seems to be related to a chief executive officer's remaining in office. Furthermore, personal values were under more intense public scrutiny when the chief executive officer in question had to leave their office. Thus, the study suggests that character traits and values are antecedents which influence the outcomes of the process of character assassination.

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Section: Resultsmentioning

confidence: 99%

Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises

Seiffert-Brockmann

Einwiller

Stranzl

2018

European Journal of Communication

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“…As public relations scholars have shown (e.g. Ilhen, 2005Ilhen, , 2007Edwards, 2006;Taylor, 2011;Sommerfeldt, 2013;Dodd et al, 2015), social and symbolic capital are two concepts that fit in well "with much public relations thinking that emphasizes how relationship building has both short and long-term effects for an organization" (Ihlen,205,p. 494).…”

Section: The Legacy Of Hobbes' Model In (Public Relations) Critical Thinkingmentioning

confidence: 97%

Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiography

Xifra

2017

Public Relations Review

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The intellectual history of public relations has not paid attention to British political philosopher Thomas Hobbes. This article aims to close this gap. Following the so-called philosophy of prestige (Carnevali, 2012), the article applies Hobbes' doctrine of natural law and human passions to public relations historiography. Indeed, considering recognition and reputation to be critical elements for human beings in a conflictual society in which gaining power was the main goal, Hobbes anticipated critical public relations thinking. In the Hobbesian system, because recognition is a social capital, reputation management becomes the most appropriate relational strategy to negotiate and gain power. Accordingly, uncertainty characterizes reputation and dealing with it fits into risk management. Although Hobbes never used the concepts of public relations or reputational risk, he was the first thinker to approach social relations from a conflictual perspective and view reputation as a risk deriving from it. Thus, through his approach, Hobbes opened up a new perspective, differing from those of other renowned Renaissance thinkers like Machiavelli or even some of his contemporaries, like Gracián, who also dealt with the idea of reputation.

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“…Uma definição comum é de que ela é a função de gestão que estabelece e mantém relações mutuamente benéficas entre uma organização e seus públicos. (DODD; BRUMMETTE; HAZLETON, 2015). Ihlen (2005) sugere que como a literatura de RP tornou-se mais centrada no relacionamento, a quantidade e a qualidade das relações de uma organização devem ser percebidas como capital social.…”

Section: Capital Social E Relações Públicasunclassified

“…A equipe da organização de adapta às necessidades e expectativas do ambiente, e o ambiente se adapta à organização. Com isso, o profissional de RP pode ajudar a construir o capital social fora da organização, bem como proporcionar ligações com o ambiente externo que permitam que a organização se beneficie de uma rede de recursos disponíveis na comunidade em geral (DODD; BRUMMETTE; HAZLETON, 2015).…”

Section: Capital Social E Relações Públicasunclassified

Capital social e relações públicas no enoturismo: Estudo de caso de um roteiro enoturístico da Serra Gaúcha

Bassanesi

Silva

D'Arrigo

et al. 2016

CadCom

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O trabalho busca explorar o papel das atividades de Relações Públicas na formação de capital social em associações enoturísticas. A pesquisa trata-se de um estudo de caso, ambientado no roteiro enoturístico Compassos Mérica–Mérica, na Serra Gaúcha. A pesquisa qualitativa exploratória mostrou que a comunicação é fundamental para o desenvolvimento do Capital Social no campo do enoturismo.Palavras chaves: Enoturismo; Capital Social; Relações Públicas; Comunicação. Social capital and public relations in enotourism: A case study of a wine tourism route of the Serra Gaúcha – BrazilAbstract: The study aims to explore the role of public relations activities in the formation of social capital in enoturísticas associations. The research it is a case study, carried out in the Mérica-Mérica - Serra Gaúcha, Brazil. The exploratory qualitative research showed that communication is key to the development of Social Capital in the wine tourism field.Keywords: Wine Tourism. Share capital. Public relations. Communication.Capital social y las relaciones públicas en el enoturismo: Un estudio de caso de una ruta enoturística de la Serra Gaúcha - BrazilResumen: El trabajo tiene como objetivo explorar el papel de las actividades de relaciones públicas en la formación de capital social en las asociaciones enoturísticas. La investigación es un estudio de caso, conducido en la ruta del enoturismo Mérica-Mérica - Serra Gaúcha, Brazil. La investigación cualitativa exploratoria mostró que la comunicación es clave para el desarrollo del capital social en el campo del turismo del vino.Palabras clave: Enoturismo; Capital social; Relaciones públicas; Comunicación.

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A social capital approach: An examination of Putnam’s civic engagement and public relations roles

Cited by 39 publications

References 22 publications

Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises

Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises

Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiography

Capital social e relações públicas no enoturismo: Estudo de caso de um roteiro enoturístico da Serra Gaúcha

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