A simple template for pitching research

Abstract

In this article, I propose a simple new research tool -a template designed for pitching research. The two-page pitching template begins with four 'preliminaries': working title, research question, key papers and motivation. Following this is the core of the template based on a '3-2-1 countdown', namely THREE elements -idea, data and tools; TWO questions -What's new? and So what?; and ONE bottom line -contribution. The template ends with 'other' considerations. Finance and accounting examples are given to illustrate application of the template.

Gender impact of chasing dirty money policies: A Fantasy Pitch

“…The fantasy pitch exercise was initially road tested in a PhD course at the UQ Business School, basing on Faff's (2015Faff's ( , 2017 pitching research template. The exercise was designed to allow PhD students to explore the fundamental principle of the pitching research tool under a low stress setting in which the pitching research template was used to pitch a fictitious/nonsense topic .…”

“…Fortunately, we got an invaluable opportunity to overcome our "starting-research" challenge by participating in the research project namely "i-TEMPLATE" 1 offered by Prof. Faff in the UQ Summer Research Program 2016-7 2 . Over a 10-week period starting from late November 2016, under the prudent guidance of Prof. Faff, we experienced a well-designed research program, based on a framework constructed around Faff's (2015Faff's ( , 2017 pitching research template -a succinct and methodical approach to convey a new research idea to an academic mentor. The program is designed to lead us through three stages of using the pitching research template (from the lowest to the highest level of difficulty): Stage 1 -Gaining familiarity with the pitching research template and doing a reverseengineering exercise on an existing academic paper; Stage 2 -Developing a "fantasy" pitch on a fictitious topic, and Stage 3-Developing a "real" pitch on our own academic topic.…”

“…The authors provide their personal reflections on the process of doing the exercise and highlight the role of Faff's (2015Faff's ( , 2017 pitching research template as a useful research learning tool. …”

New money: are we ready to take on the impacts of a cashless society? A fantasy pitch

“…By participating, students are able to extend their knowledge in their area of interest and develop analytical, critical thinking and communication skills. As part of the UQ Summer research program 2016-7, six UQ Summer scholars were chosen to participate in a 10-week program to build on the success of the "pitching research" template developed by Faff (2015).…”

Determinants of Nordic entrepreneurship: A reverse engineered pitch

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Abstract: Faff (2015; has introduced a very useful pitching research template for understanding academic literature and for formation of research ideas and concepts. This pitching research letter (PRL) applies Faff´s (2015; template to the example of a "reverse engineering" pitch in the field of entrepreneurship.

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