Given a linear time-invariant multi variable system a design procedure is developed, representing a straightforward approach to the problem of constructing an appropriate feedback matrix of prescribed structure by successive shifting of selected system poles. Involving the concept of U1C Moore-Penrose pseudoinverse, a solution of the linearized definitive equations of the pole assignment problem can be attained, which furthermore tends to favour small feedback gains. The suggested method is simple in theory, direct in application and without ticklish steps. A simple example is included to illustrate the idea and its implications. To demonstrate its applicability and practical usefulness an incomplete state feedback is designed for the example of an lith-order system.