“…Although some researchers claim that “research on halal food is still in its infancy” (Aziz & Chok, 2013, p. 5), the PubMed database reveals 302 articles written by 686 authors representing 45 countries over 30 years. Portugal‐Ferreira et al (2014, p. 1902) argued that “researchers should strive to periodically seek some sense of the knowledge produced and accumulated, to identify novel contributions, detect trends and research traditions, understand which topics are addressed, the theories and methods employed, delve into the intellectual structure of the discipline and its knowledge base, and prospect areas of future inquiry.” Mapping a scientific field of study is termed “scientography” (Francisco et al, 2019), which focus on detecting “hidden patterns” in the field graphically (Qi et al, 2018).…”