A Scientometric Analysis of COVID-19 and Social Media Marketing

Abstract

This study gives a comprehensive picture of various trends of worldwide scientific research on the impact of COVID-19 on social media marketing from 2019 to early 2022. Relevant articles were retrieved from the Scopus database using specific keywords, and a bibliometric analysis was performed in Biblioshiny, an R-based software package. An examination of a total of 603 papers on the themes ‘COVID-19' and ‘social media marketing' indicated reasonably good collaboration among authors and a whooping scientific production worldwide in the last two years. Bina Nusantara University was the highest contributor to the chosen theme used in the study. Indonesia topped the list in single country publications. The UK had the highest multiple country publication. The UK, China, Spain, and India were the most cited countries. The output of the study may help the researchers and marketers understand the trending areas in social media marketing during COVID-19.