Bytedance’s global rise: An exemplar of strategic adaptability and digital innovation in a global context
Arif Perdana,
S. Vijayakumar Bharathi
Abstract:In 2023, ByteDance, a prominent Chinese technology firm, rose to entrepreneurship prominence. It is the world's leading start-up, with a market capitalization of over $353 billion. This case study examines ByteDance’s remarkable journey from humble beginnings to rapid ascent to global fame. The case discusses the strategic importance of its flagship products, TikTok and Toutiao. Many innovative technologies and pivotal offerings have placed ByteDance alongside significant players such as Google and Facebook. T… Show more
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