1977
DOI: 10.1037/0022-006x.45.2.184
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A rose by any other name . . . : Labelling bias and attitudes toward behavior modification.

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Cited by 90 publications
(62 citation statements)
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“…The present study was therefore a constructive replication of the earlier study of Woolfolk et al (1977), in that the possible influence of the label "organizational behavior modification" on subsequent attitudes was examined. It was predicted that a negative labeling bias would exist against behavior modification in the industrial and organizational milieu.…”
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confidence: 78%
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“…The present study was therefore a constructive replication of the earlier study of Woolfolk et al (1977), in that the possible influence of the label "organizational behavior modification" on subsequent attitudes was examined. It was predicted that a negative labeling bias would exist against behavior modification in the industrial and organizational milieu.…”
mentioning
confidence: 78%
“…This consisted of four different subscales, viz., decision-making practices (4 items), human resources primacy (3 items), communication flow (3 items), and motivational conditions (3 items). The 18-item Likert-type scale and 15-item semantic differential of Woolfolk et al (1977) were slightly reworded to reflect the work context (e.g., "teacher warmth" became "manager warmth; .... teacher was a good model for me" became "manager was a good model for me"). The eight factors generated from their study, viz., manager evaluation (6 items), method efficacy (5 items), interest in method (4 items), manager flexibility (2 items), method quality (7 items), emotionality (4 items), tedium (2 items), and idealism (1 item) were thus administered.…”
Section: Methodsmentioning
confidence: 99%
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“…If the video material was labeled as "humanistic education" it was rated more favorably and as more likely to promote academic learning and emotional growth, than if it was labeled as "behavior modification" (Woolfolk, Woolfolk, & Wilson, 1977). A similar phenomenon is evident in the results of a survey where several student groups were asked whether behavior modification should be used with various target groups (Boivin, Sewell, & Scott, 1986).…”
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confidence: 84%