A RIDIT approach to evaluate factors influencing online shopping behaviour

Tüketicilerin Online Alışveriş Platformlarından Satın Alma Niyetlerine Yönelik Nitel Bir Araştırma

“…Özetle genel olarak; geniş ürün yelpazesi, kullanıcı dostu deneyim, rekabetçi fiyatlandırma, yüksek kaliteli ürünler, saygın markalar, kolaylık, sosyal etki ve güvenilirlik gibi faktörler online alışveriş platformlarında tüketicilerin satın alma niyetlerini şekillendirmede önemli bir rol oynamaktadır (Mahapatra & Sreekumar, 2012;Ling vd., 2010;Wu & Liao, 2011;Kim, 2012;Chen vd., 2015;Heijden vd., 2003).…”

An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

“…This study has several managerial implications. In recent times, researchers have tried to explore the different dimensions of online marketing relating to Indian context (Mahapatra & Sreekumar, 2012;Nayyar & Gupta, 2011;Sahney, Ghosh & Shrivastava, 2013;Thamizhvanan & Xavier, 2013) but they have restricted their study within the economic value and functional advantages. There have been no such empirical evidences that can portray process in knowing how the Online Retail Brand Engagement can be strategically created to support the Final Brand Selection and Purchase Intention of the potential customer at Indian online marketplace.…”

What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study

“…The studies conducted so far have properly demonstrated diverse components linked with online buying behaviour and purchase decision-making, but there is a lack of an integrated research to evaluate the process of online retail brand engagement in the Indian context. Some of the recent researches (Kandulapati & Bellamkonda, 2014;Mahapatra & Sreekumar, 2012;Nayyar & Gupta, 2011;Sahney, 2008;Sahney, Ghosh, & Shrivastava, 2013a, 2013bThamizhvanan & Xavier, 2013) have thoughtfully explored different aspects of consumers' online purchase behaviour, online buyer's motivation, customers' online purchase intention and e-service quality in the Indian context, but those researches have restricted the analysis within the economic and monetary value aspects and functional benefits perspective of online retail. However, there have been very little evidence or organized research to explore the possible framework of online retail brand engagement for the Indian youth online shoppers.…”

“…Although online marketing is an emerging phenomenon in India, yet fewer studies have been commenced in exploring the behavioural aspect of the Indian online youth consumers' groups in connection with online retail brand engagement. Few of the recent studies on Indian online marketing domain (Kandulapati & Bellamkonda, 2014;Mahapatra & Sreekumar, 2012;Nayyar & Gupta, 2011;Sahney, 2008;Sahney et al, 2013aSahney et al, , 2013bThamizhvanan & Xavier, 2013) have honestly examined the several aspects of online consumers' purchase behaviour in the Indian context, but those researchers have restricted their investigation and assessment within different aspects of consumers' online purchase behaviour, online buyer's motivation, customers' online purchase intention and e-service quality in the Indian context, but those researches have restricted the analysis within the economic and monetary value aspects and functional benefits perspective of online retail. However, there have been very little evidence or organized research to explore the possible framework of online retail brand engagement for the Indian youth online shoppers with empirical data.…”