The simultaneous changes in the viscous, elastic, and brittle properties that result from the addition of rubber to bitumen have been investigated for several different types of rubber and bitumens ranging in hardness from 170 penetration to 55 penetration. The results show that the changes in viscosity and low‐temperature extensibility are due, in the main, to the molecular (or near molecular) dispersion of rubber in the bitumen. For a given bitumen these changes are linearly related both to each other and also to changes in softening point, thus giving a simple method of assessing the relative merits of different types of rubber. It is shown that sulphur, added to latex or present in a vulcanised rubber, causes a rapid breakdown of the rubber when it is heated with bitumen. An equi‐viscous basis is suggested for the characterisation of rubberised bitumens.