A Review of Brand Valuation Method

Huang, Jiangwen

doi:10.4236/jssm.2015.81008

Cited by 16 publications

(10 citation statements)

References 8 publications

(8 reference statements)

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“…24 As the discussion of merger and acquisition of brand equity has grew popular, it has become an important concept in the study and practice of business. In around 1980, brand equity had become an intriguing topic and research study to business community (Huang, 2015;Hasan, Ullah & Bhattacharjee, 2015). In the theory and practice of contemporary marketing (Davcik, 2013), brand equity was eventually be strategic business asset for a company.…”

Section: Discussionmentioning

confidence: 99%

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2018

RJOAS

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In fact, the development of food security is social empowerment, which means that it improves self-supporting (independence) and capacity of the communities to play their roles in order to ascertain food availability, food distribution, and food consumption from time to time. Social empowerment can be striven for through improving human resources capacity in managing local potencies. Objective of this research was to formulate the strategy of social empowerment in order to achieve food security at the borders of Indonesia-Malaysia. Location of the research was at the North Sebatik Subdistrict of Nunukan Regency. Method of the data analysis used SWOT analysis. Results of the research showed that the strategy of local resources-based social empowerment to achieve food security at the borders of Indonesia-Malaysia is strategy I, Aggressive Strategy, by taking opportunity and strength, which include: developing local potency-based empowerment program, developing agricultural-based industry by developing derivative product to increase added value, optimizing the extension performance, increasing number and improving quality of the crops product and horticulture.

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Section: Discussionmentioning

confidence: 99%

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2018

RJOAS

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“…Semenjak maraknya pembahasan mengenai merger dan akuisisi pada tahun 1980-an ekuitas merek adalah topik yang penting diulas dalam praktek maupun kajian bisnis (Huang, 2015;Hasan et al, 2015;dan Wardianto et al, 2018). Ekuitas merek ini digunakan sebagai dasar dalam menghitung goodwill dan reputasi perusahaan ketika terjadi merger dan akuisisi (Eng & Keh, 2007).…”

Section: Latar Belakangunclassified

Strategi Peningkatan Ekuitas Merek di Indonesia

Wardianto

Damayanti

Destalia

et al. 2020

JAB

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Penelitian ini bertujuan untuk menguji apakah struktur modal, profitabilitas dan investasi secara signifikan mempengaruhi ekuitas merek. Ekuitas merek dalam penelitian ini diukur dengan menggunakan nilai merek yang dihitung melalui Metode Hirose (2002). Struktur modal diukur dengan menggunakan jumlah utang, profitabilitas diukur dengan menggunakan jumlah laba bersih dan investasi diukur dengan menggunakan jumlah acquisitions of fixed assets. Sampel yang diteliti adalah Perusahaan Sektor Barang Konsumsi yang terdaftar di Bursa Efek Indonesia periode 2012-2017. Hasil pengujian statistik menunjukkan bahwa profitabilitas dan investasi berpengaruh signifikan terhadap ekuitas merek. Sedangkan struktur modal berpengaruh tidak signifikan terhadap ekuitas merek.

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“…In addition, the evaluation of brand competitiveness (Mortanges and Riel,2003) and trademark value (Chen et.al, 2005) is mainly evaluated from three aspects: financial indicators, market indicators and consumer indicators. Interbrand method, for example, uses financial analysis to evaluate the residual earnings of product or business, which refers to the balance of the future income from the product or business minus the revenue from the tangible assets (Huang, 2015). Therefore, when measuring enterprise performance, this paper still uses enterprise financial indicators as an indicator of enterprise performance.…”

Section: B Research Framework 1) Model Of Trademark Portfoliomentioning

confidence: 99%

Study on the Relationship of Trademark Portfolio and Enterprise Performance in China

Huaqing¹,

Xiao²,

Kaiyue³

et al. 2018

Proceedings of the 2018 International Conference on Economy, Management and Entrepreneurship (ICOEME 2018)

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Since 2002, the number of registered trademark applications in China has consistently ranked first in the world. However, some scholars questioned whether massively registered trademarks had significant positive influences on enterprise competitiveness. From the perspective of trademark layout of enterprise brand strategy, this paper opens the "black box" for trademark and business, and constructs the concept model of trademark portfolio. On this basis, data from 241 listed companies in different regions in China (including 9,824 consolidated subsidiaries) were collected, and empirical analysis was conducted on the correlation between different trademark portfolios and corporate performance. The research results show that there are significant differences in the correlation between different trademark portfolios and enterprise performance (including operating income and operating profit margin). In particular, there is a U-shaped relationship between the main trademark portfolio of non-main business and operating profit margin; the non-main trademark portfolio of non-main business is positively related to operating income, but not related to operating profit margin. The above research conclusions to a certain extent explain the inherent logic of the continuous increase in the number of trademark registration applications in China, and have an enlightening significance for enterprises to carry out trademark layout.

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A Review of Brand Valuation Method

Cited by 16 publications

References 8 publications

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Strategi Peningkatan Ekuitas Merek di Indonesia

Study on the Relationship of Trademark Portfolio and Enterprise Performance in China

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