“…Intangible resources may be trademarks, patents, know-how, human resources (employee skills) and organizational practice and processes. The literature discusses all these resources in depth (e.g., Armstrong and Shimizu, 2007;Collis and Montgomery, 1995;Locket, 2005;Locket, O'Shea and Wright, 2008;Locket, Thompson and Morgenstern, 2009). The crucial factor that determines a resource's value is whether a company owns and/or controls it (Barney, 1991).…”