A resource-based theory of supplier strategy

Kim, Ken I.; Syamil, Ahmad; Bhatt, Bhal J.

doi:10.1504/ijlsm.2007.012073

Cited by 9 publications

(5 citation statements)

References 38 publications

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“…Secara teoretis, penelitian ini akan memberikan kontribusi terhadap model komunikasi pariwisata, khususnya komunikasi massa dan komunikasi publik, seperti promosi, sosialisasi, kampanye dalam rangka membangun pemahaman, kesadaran, kepercayaan, dan kerjasama dari masyarakat luas. (Kim, 2007).…”

Section: Pendahuluanunclassified

“…Beberapa penelitian juga menemukan bahwa, konsep halal dapat diterima oleh semua kalangan termasuk non muslim, karena dikenal menghasilkan produk yang aman, sehat dan baik (Ambali and Bakar, 2013;Wilson and Liu, 2010 (Kim, 2007). Pengertian wisata dalam undangundang kepariwisataan menyatakan bahwa, wisata adalah kegiatan perjalanan yang dilakukan oleh seseorang atau sekelompok orang dengan mengunjungi tempat tertentu untuk tujuan rekreasi, pengembangan pribadi, atau mempelajari keunikan daya tarik wisata yang dikunjungi dalam jangka waktu sementara (Undang-undang No 10 Tahun 2009 Tentang Kepariwisataan).…”

Section: Penelitianunclassified

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Strategi Komunikasi Pariwisata Halal Studi Kasus Implementasi Halal Hotel Di Indonesia Dan Thailand

et al. 2020

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Indonesia menempati rangking pertama pada sepuluh destinasi favorit untuk liburan, dengan indeks 78 pada GMTI 2019.Pemerintah gencar mencanangkan pengembangan pariwisata halal. Namun perkembangan Hotel Halal di Indonesia tidak semarak di Thailand, yang diduga ada permasalahan komunikasi antara pemerintah dengan industri.Tujuan penelitian mengkaji strategi komunikasi yang efektif dalam mensosialisasikan konsep hotel halal. Metode kualitatif pendekatan studi kasus, dan teknik purposive sampling. Penelitian menunjukkan bahwa komunikasi dari pemerintah penting dalam memperkuat persepsi tentang product value dan benefit dari pariwisata halal. Latar belakang ada hotel halal karena faktor intrinsic yaitu agama dari pemilik dan exstrinsic yaitu, permintaan wisatawan dan biaya. Perbedaan perkembangan hotel halal, di Bangkok minat wisatawan muslim sangat tinggi, sehingga inisiatif datang dari pengusaha,sedangkan di Bandung, standar dasar halal dianggap sudah menyatu dalam kehidupan masyarakat, sehingga tidak urgent untuk menerapkan "branding" hotel halal. Untuk itu Model strategi komunikasi pariwisata efektif diperlukan pemerintah dalam pengembangan wisata halal.

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Section: Pendahuluanunclassified

Section: Penelitianunclassified

Strategi Komunikasi Pariwisata Halal Studi Kasus Implementasi Halal Hotel Di Indonesia Dan Thailand

et al. 2020

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“…A match between distributor capability levels and the outsourcing sales force's needs is the key to a sustainable relationship between suppliers and their customers (Kim, Syamil, & Bhatt, 2007). However, some researchers have found that the relationship of customers with the outsourced salespeople may not be sustainable in the long run.…”

Section: Role Of Outsourced Salespeoplementioning

confidence: 99%

Building Shopping Arousal through Direct Marketing in Retail Environment

Rajagopal

2010

Journal of Promotion Management

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This article attempts to analyze behavioral drivers which influence consumers' leisure shopping behavior and measure customer value through empirical investigation in Mexico. The study reveals that outsourced salespeople significantly stimulate customer interest toward buying products and trigger shopping arousal. Product attractiveness and pre-purchase arousal generated by the sales promoters influences consumer buying decisions. The study reveals that pre-purchase arousal is felt by the consumers through product advertisements, inter-personal communications, and product simulations provided by the sales promoters. Consumers experience post-purchase arousal as an extended benefit associated with purchase of the product.

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“…A match between distributor capability levels and outsourcing sales force needs is posited to be the key to a sustainable relationship between suppliers and their customers. 15 Some researchers, however, have found that the relationship between customers and outsourced salespeople may not be sustainable in the long run. There is a common set of key contractual elements that exist in most outsourcing contracts.…”

Section: Role Of Outsourced Salespeoplementioning

confidence: 99%

Outsourcing salespeople in building arousal towards retail buying

Rajagopal

2008

J Database Mark Cust Strategy Manag

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The strategy of outsourcing salespeople (sales promoters) to prospect for customers through inter-personal communication and develop pre-purchase arousal for products and services is being increasingly employed by manufacturing and marketing fi rms. Sales promoters are deployed at strategic locations such as in front of malls, large self-service stores, departmental stores and traffi c islands in the city. This paper attempts to analyse behavioural drivers that infl uence consumers ' leisure shopping behaviour and measure customer value through empirical investigation in Mexico. The study reveals that sales promoters signifi cantly stimulate interest among customers towards buying products and trigger shopping arousal. Consumers are infl uenced in making buying decisions by the product attractiveness and pre-purchase arousal generated by the sales promoters.

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A resource-based theory of supplier strategy

Cited by 9 publications

References 38 publications

Strategi Komunikasi Pariwisata Halal Studi Kasus Implementasi Halal Hotel Di Indonesia Dan Thailand

Strategi Komunikasi Pariwisata Halal Studi Kasus Implementasi Halal Hotel Di Indonesia Dan Thailand

Building Shopping Arousal through Direct Marketing in Retail Environment

Outsourcing salespeople in building arousal towards retail buying

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