A Research on the Factors Affecting the Preference of the Devices and Environments in Which Television Dramas Are Watched

Abstract

Media convergence, which occurs due to the development and spread of new communication technologies, enables new audience experiences. In this context, it is a current research area that the audience watches television programs from which devices and environments. From this point of view, this study aims to determine the new audience experiences by revealing the variables that affect the choice of the devices and environments in which dramas, one of the television programs types, are watched. In the study, a scale based on field research was developed, and the devices and environments in which the participants watched 1 This article was produced from the doctoral thesis titled "Reading Television Dramas Through Social Media in The Framework Of The Concept Of Participatory Culture" prepared by Özlem Çağlan Bilsel, under the academic consultancy of Prof. Dr.