A Research on Eudaimonia Perception of Products

Abstract

Along with increase in affective value of product, "bringing happiness to people" has become product designers' mission nowadays. Starting from viewpoint of emotional design, this study discusses rational and perceptual interactive relationship between human and products through pursuing "eudaimonia" philosophy, and utilizes multiple-perspective analysis to know perceptual connotation and design strategy of product eudaimonia perception. Three issues are explored: (1) The Chinese and western theories about "eudaimonia". (2) Experts and users' viewpoints of eudaimonia perception of a product. (3) The design communication of eudaimonia perception on products. Research results show that connotations of product eudaimonia perception include three aspects: physiological, psychological and spiritual, and this is in agreement with Maslow's Hierarchy of Needs. In addition, the generalized 9 dimensions and 20 design indicators of perceptive connotations also demonstrate key features of product eudaimonia perception design. Aimed at beautifying user's somatic and psychic environment as well as delivering optimistic and positive energy, product eudaimonia perception design hopes to construct happy ethics of product design by establishment of product eudaimonia design mode and make "eudaimonia" spread along with expanding of products.

Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

“…Happiness is an "abstract concept", like joy, pain, culture, and belief, and people have different understandings of "happiness" from different angles. A product's happiness level is divided into four major elements: cognitive happiness, perceived happiness, physiological happiness, and sensory happiness [7]. In the happiness design, the positive influences on human beings are taken as the motivation, and the factors of happiness design are discussed, as follows: favorable to human needs, life expectation, meaningful and valuable, satisfactory evaluation of emotion and life, makes people have positive effect and supportive feelings, can be tasted and enjoyed, is not a temporary pleasure, interacts with people, can obtain a sense of accomplishment, design has meaning, connotation, and affiliation, enlightens, is an experience, inspires people to be good and have the same experience as others, is activating, tasteful, and reminds people to do something, enables people to achieve their goals, and is thoughtful, satisfying, and ethical [11,12].…”

“…Based on the contents of the expert interviews and literature review, this study used a Likert five-point scale to conduct consumer questionnaires, and one-way ANOVA and the comparative average method were used to analyze the significant differences and factor needs among the clusters, and to rank the importance of their factors. According to analysis of the difference between the design elements of different lifestyle groups and happiness, as shown in Table 14, the significant design elements include 13 questions with question numbers 1,3,4,5,7,9,12,14,15,16,17,18, and 19.…”

“…It is a resource that allows people to immerse themselves in experiencing happiness and a process for people to receive happiness, and it is used to realize the 2 of 20 life goals pursued by people and make life more meaningful, as seen in Figure 1. Thus, compared with the external factors that affect psychological happiness, psychological health is the internal factor that affects happiness the most from the personal level [6,7].…”

“…as seen in Figure 1. Thus, compared with the external factors that affect psychological happiness, psychological health is the internal factor that affects happiness the most from the personal level [6,7]. Nowadays, Orange Technology has entered the era of happiness design.…”