A reliability field surveillance program

Automating Research in Business and Technical Communication: Large Language Models as Qualitative Coders

“…Genre coding is an established research methodology in the fields of rhetoric (Grabill & Pigg, 2012; Kane, 2020; Larson et al, 2016; Omizo, Clark et al, 2019; Omizo, Meeks et al, 2021; Propen & Lay Schuster, 2010), writing studies (Madden & Tarabochia, 2021), and English for specific (Flowerdew, 2016) and academic purposes (Chang & Kuo, 2011; Flowerdew, 2000). In BTC, genre coding has been used to study the contrasting feedback given by novice and expert communities (Dannels & Martin, 2008) and English and Chinese call centers (Xu et al, 2010), artifactual analysis of professional writing genres such as multimodal crowdsourced proposals (Feng et al, 2023), content marketing materials such as websites and portfolios (Wall & Spinuzzi, 2018), job rejection letters (Thominet, 2020), science and engineering Kickstarter proposals (Mehlenbacher, 2017), and industry white papers (Campbell & Naidoo, 2017), with the latter three studies adopting what has become known as Swalesean move analysis.…”