Abstract:Discussions on authenticity have become prominent in tourism research, particularly in the context of heritage tourism and quantitative approaches have become popular methods to investigate authenticity, especially from a tourist’s perspective. Previous studies, however, have failed to include multiple forms of authenticity into a single quantitative scale, as well as to use a formative approach for its measures. This study develops a comprehensive and reliable scale of authenticity, considering its multidimen… Show more
“…Studies suggested that tourists' perception of authenticity is based on tangible and intangible factors. The former includes exterior features and interior decoration of buildings, as well as surrounding environment and ambience in tourism attractions/destinations [28][29][30][31]. The intangible factors are mainly customs and traditions, such as clothing, food, art, stories, festivals and cultural rituals.…”
Section: Object-based Authenticity and Existential Authenticity In Tomentioning
A very good understanding and knowledge about the tourists’ perceptions are of critical importance for the management and marketing of tourism destinations and sites of all types. The aim of this study was to investigate the perceived authenticity and its relationship with perceived value and loyalty of tourists in the context of marine tourism. First, the study proposed a research model based on the conceptual foundations of authenticity, perceived value and loyalty. The suggested model was then tested by means of a quantitative survey conducted in Zhoushan, one of the most popular Chinese marine tourism destinations. The study’s findings revealed that the object-based authenticity and interpersonal authenticity significantly affected perceived value and loyalty of tourists, and the perceived value partly mediated the relationship between authenticity and loyalty. The article is completed by discussing the theoretical and managerial implications.
“…Studies suggested that tourists' perception of authenticity is based on tangible and intangible factors. The former includes exterior features and interior decoration of buildings, as well as surrounding environment and ambience in tourism attractions/destinations [28][29][30][31]. The intangible factors are mainly customs and traditions, such as clothing, food, art, stories, festivals and cultural rituals.…”
Section: Object-based Authenticity and Existential Authenticity In Tomentioning
A very good understanding and knowledge about the tourists’ perceptions are of critical importance for the management and marketing of tourism destinations and sites of all types. The aim of this study was to investigate the perceived authenticity and its relationship with perceived value and loyalty of tourists in the context of marine tourism. First, the study proposed a research model based on the conceptual foundations of authenticity, perceived value and loyalty. The suggested model was then tested by means of a quantitative survey conducted in Zhoushan, one of the most popular Chinese marine tourism destinations. The study’s findings revealed that the object-based authenticity and interpersonal authenticity significantly affected perceived value and loyalty of tourists, and the perceived value partly mediated the relationship between authenticity and loyalty. The article is completed by discussing the theoretical and managerial implications.
“…The measurement of the authentic experience refers to the research of Nguyen (2015, 2020) et al [14,28,29], 8 items, including responses such as the following: "I felt the real way of life of the local residents", "I could experience local traditional cultures", "The overall architecture and exhibits reflect actual buildings of the past", "a calm and peaceful atmosphere is created here", "rural tourism creates opportunities for selfdiscovery", "through rural tourism, I can break through the limitations of daily routines", "through rural tourism, I realize the psychological needs of satisfaction", and "through rural tourism, I can get along with others more harmoniously".…”
The sustainable development of rural tourism is conducive to awakening “sleeping” resources, upgrading the industrial structure in rural areas, enhancing the revitalization ability of rural areas, accelerating the construction of cultural tourism, and promoting the strategy of rural revitalization. The loyalty of tourists has been considered as an important construct to describe the relationship between rural tourism growth and travelers’ future behavioral intentions. This study aims to integrate the relationship between authentic experience, involvement, place attachment, and loyalty into rural tourism research. The results of the study showed that tourists’ authentic experience and tourism participation have a significantly positive effect on place identity and place dependence (two different dimensions of place attachment), and authentic experience significantly positively affects involvement. Place identity and place dependence greatly and positively affect tourist loyalty. Furthermore, place dependence and place identity play a comprehensive mediating role in the relationship between authentic experience, involvement, and loyalty. The research findings provide a theoretical foundation and a point of reference for rural destinations in developing additional strategies and initiatives.
“…Surveys with the response of “Never been to” were considered invalid. The scale of co-creation behavior was adapted from Campos et al (2017); constructive authenticity was from Nguyen (2020); existential authenticity of intrapersonal and interpersonal dimensions was adapted from Yi et al (2022); the measurement of memorability was from Oh et al (2007); and revisit intention was from Zhang et al (2016). Except for the respondents’ demographics and the screening item, the items were scored on a seven-point Likert scale ranging from 1 (strongly disagree) to 7 (strongly agree); the survey comprised 44 items in total.…”
Section: Study 2: Validating Construct Validity Of the Model And Test...mentioning
Purpose
The normalization of COVID-19 disease prevention has presented a major opportunity for the transformation and upgrade of cultural and tourism products in Taiwan. This paper aims to explore the attractiveness of Taiwanese military dependents’ villages, known as juancun, two studies were conducted to test the path relationships of juancun experiencescape, authenticity, memorability and revisit intention.
Design/methodology/approach
This research conducted two studies by using a mixed sampling of snowball sampling and purposive sampling for the questionnaire survey. Based on the 397 valid questionnaires retained in Study 1, a cultural heritage site experiencescape was developed and validated; in Study 2, 393 valid questionnaires were collected, and structural equation modeling was conducted to test hypotheses that were developed drawing on the stimulus–organism–response model and theory of buyer behavior.
Findings
It is revealed that cultural heritage site experiencescape include natural and cultural, social, sensory and functional factors and that the experiencescape affects authenticity positively; “existential authenticity–memorability” mediates the relationship of experiencescape and revisit intention, whereas co-creation behavior has the positive moderating effects on the relationship of experiencescape and authenticity.
Originality/value
The research developed an experiencescape scale for cultural heritage sites and described the managerial implications for destination management organizations regarding product development and service design.
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