Military tourism cultural heritage site experiencescape effects on authenticity, memorability, and revisit intention: learning from Taiwanese military dependents’ villages
Kaung-Hwa Chen,
Ying Ye,
Ci-Hui Yu
Abstract:Purpose
The normalization of COVID-19 disease prevention has presented a major opportunity for the transformation and upgrade of cultural and tourism products in Taiwan. This paper aims to explore the attractiveness of Taiwanese military dependents’ villages, known as juancun, two studies were conducted to test the path relationships of juancun experiencescape, authenticity, memorability and revisit intention.
Design/methodology/approach
This research conducted two studies by using a mixed sampling of snowba… Show more
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