“…This combination of terms confirms that Muslim consumers have strong preferences and attitudes toward halal products, for example, food. This seems to be driven by a good appreciation of Islamic ethics and moral values (Abdullah et al , 2019; Ahmed et al , 2019; Awan et al , 2015; Razzaque and Chaudhry, 2013; Soon and Wallace, 2017). The second topic refers to a combination of terms, such as volume, halal, Muslim, study, product, consumers, Islamic, religious, value, attitude and consumer.…”