A Progress Report and a Proposal: Interactivity in Ubiquitous Learning Enhanced by Virtual Tutors in e-Learning Contents

Yamamoto, Tosh; Miyashita, R.

doi:10.1109/sutc.2008.32

Cited by 3 publications

(1 citation statement)

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“…Facebook and Twitter for instance enable contingency interactivity among its publics by offering a relationship-building kind of communication that is often lacking from websites (Saffer, Sommerfeldt, & Taylor, 2013). Yamamoto and Miyashita (2008) suggest that having a social media presence alone is not enough for organizations. It is argued that this should be complemented with customer interactions.…”

Section: Impact Of Interactivity On Instagram Use For Businessmentioning

confidence: 99%

Factors Influencing the Usage of Instagram for Business and its Effect on Financial Performance and Non-Financial Performance

Akbar

2021

J. Digi.Inf.Sys

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The objective of this article is to study the factors which affect the Small and Medium Enterprises (SMEs) instagram use for business and its subsequent impact on financial and non-financial performance. The primary purpose of this study is to examine the effect of competency, cost-effectiveness, innovative behavior, and interactivity on instagram use for business, and consequences on firms' performance. Statistical analysis was performed on the data acquired through a survey questionnaire from 352 Malaysian SME employees. The findings revealed that competency, cost-effectiveness, innovative behavior, and interactivity have a positive influence on instagram use for business. The results also indicated that instagram use for business has a strong positive effect on the financial performance and non-financial performance of SMEs. All the hypotheses were accepted and tested by a partial least square (PLS) approach.

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Section: Impact Of Interactivity On Instagram Use For Businessmentioning

confidence: 99%