A Predictive Model for the Marketing of Home Economics

Callahan, Kathryn A.

doi:10.1177/0046777493214005

Cited by 4 publications

(8 citation statements)

References 10 publications

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“…Interpersonal factors: Callahan (1993) investigated factors that influenced students' selection of home economics as a major programme of study and found friends and home economics teachers to have the greatest degree of influence. High school teachers (Paolillo andEstes 1982, Callahan 1993) and college instructors Mauldin 1998, Mauldin et al 2000) are common forms of interpersonal influence in the decision to select a college major.…”

Section: Choosing a Majormentioning

confidence: 99%

Majoring in fashion: a theoretical framework for understanding the decision-making process

Hodges

Karpova

2010

International Journal of Fashion Design, Technology and Educati

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Choosing a college major can be a complex decision and one that has the potential to determine an individual's professional future. The purpose of this study was to develop a theoretical framework for mapping the decision-making process. Grounded in findings from a previously published study of interviews with students majoring in fashion and the existing literature on the process of major selection, an interpretation of factors influencing students' decision-making was developed. Findings provided the foundation for a theoretical framework that permits an in-depth understanding of the decision process that currently does not exist within the literature. Further empirical use and development of the framework would provide assessment of its applicability across a variety of college majors and within countries other than the USA.

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Section: Choosing a Majormentioning

confidence: 99%

Majoring in fashion: a theoretical framework for understanding the decision-making process

Hodges

Karpova

2010

International Journal of Fashion Design, Technology and Educati

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“…To maintain and build student enrollment, several home economics programs are using marketing strategies (Callahan, 1993;Dewald-Link & Lester, 1985;Lytton & Carsky, 1987;Minish, 1987). While marketing alone does not guarantee the longevity of an institution or program, it can increase the probability for survival and bring about changes needed to stay on the leading edge (Doyle & Lynch, 1979 (Blinn & Blair, 1985).…”

Section: Program Strategiesmentioning

confidence: 99%

“…For example, Callahan (1993) compared students who selected home economics as a major and those who did not. For example, Callahan (1993) compared students who selected home economics as a major and those who did not.…”

Section: Program Strategiesmentioning

confidence: 99%

Challenges of the 1990s: Clothing and Textiles Enrollment Trends and Program Issues

Feather

1996

Clothing and Textiles Research Journal

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Major changes are occurring in higher education. Clothing and textiles programs with origins in home economics face many challenges as they move into the 21st century. The three purposes of this study were (1) to examine enrollment patterns, staffing and department configurations; (2) to ascertain the extent of departments' involvement in recruitment and enrichment or improvement activities, and perception of environmental conditions affecting programs; and (3) to test hypotheses concerning potential differences between large and small programs for recruitment, enrichment or improvement and environmental conditions. One questionnaire was mailed to the administrator of every department (234) with faculty who were members of the International Textile and Apparel Association (ITAA) in the United States, 160 administrators provided usable responses. Seventy percent of the administrators indicated their departments were multidisciplinary. Small programs, fewer than six faculty, constituted seventy percent of the sample used in the analysis. MANOVA and Hotelling's T 2 procedures identified differences between large and small programs for recruitment (F(10, 119) = 1.86, p < .05), with large programs indicating greater recruitment activities. The other two hypotheses approached significance by program size for enrichment or improvement activities (F(10,128) = 1.71, p = .08) and perceptions of environmental conditions (F(12,119) = 1. 73, p = .07). Conclusions and implications focus on critical issues and concerns.

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“…Mauldin et al 2000) and home economics (e.g. Callahan 1993). Such studies make the assumption that when a student decides to enroll in a particular academic major the decisionmaking process involves a variety of different factors of influence (Cebula and Lopes 1982: 304).…”

Section: Introductionmentioning

confidence: 99%

Making a major decision: an exploration of why students enroll in fashion programmes

Hodges

Karpova

2009

International Journal of Fashion Design, Technology and Educati

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Much like deciding where to go to college, for many students, deciding what to major in is a complex, multi-dimensional process wherein several different variables may influence the final decision. Understanding the motivations behind the decision to enroll in a particular major can shed light on the factors that attract potential students to a major. To understand the key aspects of the decision to major in fashion, in-depth interviews were conducted with 41 female students currently enrolled at two large US universities. Interpretation of issues that surfaced within the interviews revealed commonalities among participants' motivations for selecting the major and thoughts on the link between the major and future professional goals. Results point to the importance of understanding student perceptions of the opportunities provided by a degree in fashion and the implications these perceptions might have for fashion programmes.

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A Predictive Model for the Marketing of Home Economics

Cited by 4 publications

References 10 publications

Majoring in fashion: a theoretical framework for understanding the decision-making process

Majoring in fashion: a theoretical framework for understanding the decision-making process

Challenges of the 1990s: Clothing and Textiles Enrollment Trends and Program Issues

Making a major decision: an exploration of why students enroll in fashion programmes

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