2013
DOI: 10.1111/cccr.12013
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A “Post-Gay” Era? Media Gaystreaming, Homonormativity, and the Politics of LGBT Integration

Abstract: Logo, a U.S. network that launched in 2005 as an explicitly lesbian, gay, bisexual, and transgender (LGBT) channel, has been implementing a rebranding strategy that it labels gaystreaming. Drawing from Logo's internal documents and interviews with Logo staff, I situate the development, discourses, and effects of gaystreaming against LGBT content elsewhere, shifts toward multiplatform programming, and LGBT mainstreaming. Alongside industrial changes in media production, the goal of attracting heterosexual women… Show more

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Cited by 184 publications
(68 citation statements)
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References 25 publications
(19 reference statements)
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“…LGBTQ people but does not fundamentally disrupt queer group experience as linearly progressing; it just pushes postgay into the future (Kulick et al 2017;Meyer 2015;Ng 2013;Pfeffer 2014;Ueno and Gentile 2015). My findings lead me to reject postgay because my participants not only faced challenges in the past but also shared experiences that include joy, openness, sexual fulfillment, and gender transgression before the late 1990s.…”
Section: Scholarship Demonstrates Continuing Challenges Formentioning
confidence: 89%
“…LGBTQ people but does not fundamentally disrupt queer group experience as linearly progressing; it just pushes postgay into the future (Kulick et al 2017;Meyer 2015;Ng 2013;Pfeffer 2014;Ueno and Gentile 2015). My findings lead me to reject postgay because my participants not only faced challenges in the past but also shared experiences that include joy, openness, sexual fulfillment, and gender transgression before the late 1990s.…”
Section: Scholarship Demonstrates Continuing Challenges Formentioning
confidence: 89%
“…Beyond questions of the veracity of the tenets of post‐gay, we take further issue with the concept itself. As Orne (, p. 4) argues, post‐gay is “a label that is laden with homophobia, as though gay identity is a stage to be transcended.” In this vein, we contend that there is often an implicit endorsement of homonormativity (Duggan, ) in many (though not all) instantiations of the concept (Ng, ). While the version of post‐gay that connotes sexual fluidity and a queerer, more diverse understanding of sexual politics may not be homonormative (e.g., Ghaziani, ), the more common use of post‐gay to reference assimilation and sameness certainly is.…”
Section: The Danger Of Post‐gay Discoursementioning
confidence: 99%
“…Assimilative representations can reinforce stereotypes that silence and obscure difference instead of increasing acceptance of diversity (Barnhurst, 2007). Commercialized gaystreamed (Ng, 2013) content produces a form of LGBTQ visibility marked by the depoliticized activity of consuming products and building lifestyles branded as gay. Berlant and Warner (1998) assert that heteronormativity is not only supported through discourses communicated among people but is also materially embedded in everyday objects.…”
Section: Lgbtq Visibility Through Social Mediamentioning
confidence: 99%