Firstly, we consider U(N c ) Yang-Mills gauge theory on R 3,1 with N f > N c flavours of scalar fields in the fundamental representation of U(N c ). The moduli space of vacua is the Grassmannian manifold Gr(N c , N f ). It is shown that for strong gauge coupling this 4d Yang-Mills-Higgs theory reduces to the Faddeev sigma model on R 3,1 with Gr(N c , N f ) as target. Its action contains the standard two-derivative sigma-model term as well as the four-derivative Skyrmetype term, which stabilizes solutions against scaling. Secondly, we consider a Yang-Mills-Higgs model with N f = 2N c and a Higgs potential breaking the flavour group U(N f ) = U(2N c ) to U + (N c )×U − (N c ), realizing the simplest A 2 ⊕ A 2 -type quiver gauge theory. The vacuum moduli space of this model is the group manifold U h (N c ) which is the quotient of U + (N c )×U − (N c ) by its diagonal subgroup. When the gauge coupling constant is large, this 4d Yang-Mills-Higgs model reduces to the Skyrme sigma model on R 3,1 with U h (N c ) as target. Thus, both the Skyrme and the Faddeev model arise as effective field theories in the infrared of Yang-Mills-Higgs models.