A Perspective on Commercial Relationships Between Ophthalmology and Industry

Jampol, Lee M.; Packer, Samuel; Mills, Richard P.; Day, Susan H.; Lichter, Paul R.

doi:10.1001/archophthalmol.2009.180

Cited by 7 publications

(3 citation statements)

References 28 publications

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“…Such trends may reflect the uniquely interconnected, productive relationships spanning academics, private practice, and industry within the field. 33 CME eligibility and sponsorships, such as in the official podcasts of the AAO, American Journal of Ophthalmology, American Society of Ophthalmic Plastic and Reconstructive Surgery, and American Society of Retina Specialists, also support the legitimacy of ophthalmology podcasts as educational tools. 34 Almost all CME-eligible podcasts were active, and nearly a quarter of active podcasts received support from an academic entity.…”

Section: Discussionmentioning

confidence: 99%

OphthoPods: An Analysis of the Educational Content and Changes of Ophthalmology Podcasts

Greene,

Gold,

Tan

et al. 2023

Journal of Academic Ophthalmology

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Objective Podcasts are a novel modality for digitally disseminating ophthalmic knowledge, yet minimal information exists on their offerings. This study sought to describe the growth of ophthalmology podcasts, characterize their features, and analyze clinically pertinent content trends. Materials and Methods Apple Podcasts, Spotify, Google Podcasts, and Google Search were queried for English- language shows relating primarily to ophthalmology. Ninety-six podcasts and 3,594 episodes were analyzed. Results Of the 48 currently active shows, most cover general ophthalmology topics (n = 25, 52.1%) and are run by multiple hosts (n = 29, 60.4%) in both academics and private practice. The majority of podcasts released episodes monthly (n = 21, 21.9%) or less frequently than monthly (n = 36, 37.5%). Among all episodes, procedural topics (n = 951 episodes, 26.4%) and clinical education (n = 1385, 38.5%) were the most prevalent categories. Retina was the most represented subspecialty in podcast production, while oculoplastics and neuro-ophthalmology had the fewest podcasts. Episodes on disease pathophysiology (p = 0.04) and published research (p < 0.001) each declined over time. The proportion of episodes released from 2020 to 2022 that discussed digital technologies was 33.3% greater versus 2005 to 2019 (p = 0.005). Personal retrospective episodes doubled, career guidance and patient perspectives tripled, and wellness and social justice topics increased fivefold (all p < 0.001). Conclusion In summary, the coronavirus disease 2019 pandemic coincided with a rise in ophthalmology podcasts and shifts in content. Podcasts have trended toward practical advice and technologies, reflecting their value in sharing modern, peer-to-peer pearls. Emphases on storytelling and social justice offer unique, clinically relevant perspectives compared with traditional modalities.

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Section: Discussionmentioning

confidence: 99%

OphthoPods: An Analysis of the Educational Content and Changes of Ophthalmology Podcasts

Greene,

Gold,

Tan

et al. 2023

Journal of Academic Ophthalmology

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“…For instance, internal documents pertaining to Merck's ADVANTAGE (Assessment of Differences between Vioxx and Naproxen to Ascertain Gastrointestinal Tolerability and Effectiveness) seeding trial revealed that Merck designed the study with a quest to engage future prescribers with Vioxx . Additionally, the appropriateness of physician membership in speakers' bureau and advisory boards and their role in surrogate selling have been questioned by a number of medical researchers (Brennan et al 2006 ;Angell 2008 ;Jampol et al 2009 ;Insel 2010 ). In a national survey of department chairs in the 125 accredited medical schools and 15 largest independent teaching hospitals, Campbell et al ( 2007 ) found that 27 % of department chairs surveyed had a consulting relationship with the industry and 14 % served on the speakers' bureau.…”

Section: Pharmaceutical Marketing Strategies and Associated Tacticsmentioning

confidence: 99%

Closing the Marketing Strategy-Tactics Gap: An Institutional Theory Analysis of Pharmaceutical Value Chain

Singh

Jayanti

2013

International Series in Quantitative Marketing

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This chapter identifi es a strategy-tactics gap in most previous studies of pharmaceutical marketing, and addresses it by systematically analyzing the marketing strategies used in practice with the help of a unique dataset of court discovery documents unsealed in a recent litigation. Adopting an institutional theory perspective, we examine the dominant logic that underlies pharmaceutical marketing strategies, and contrast it with the organizing logics of the value chain partners. Four distinct marketing strategies with carefully crafted interdependencies emerge from our analysis: (1) market penetration strategy involving a focus on segmentation and penetration, (2) evidence-based strategy involving production of science, (3) medical education strategy involving development and dissemination of standards of care, and (4) surrogate selling strategy involving leverage of peer-to-peer infl uence among target physicians. Together, the strategies uncovered in our analysis provide coherence to the observed marketing tactics and show that they are largely consistent with the logic of consequences which confl icts with the logic of appropriateness guiding the actions of the value chain partners. The institutional theory analysis shows that: (1) pharmaceutical value chain is characterized by confl icted logics, (2) that are amplifi ed by pharmaceutical marketing strategies thereby, (3) inviting regulatory intervention to constrain and restrict pharmaceutical marketing efforts. We propose an open systems framework that elaborates on value chain interdependencies and compare it with the economic framework that characterizes most current research. We close the chapter with an agenda for future research into the theory and practice of pharmaceutical marketing.

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“…Ophthalmologen sollten sich also weiterhin um eine professionelle Unabhängigkeit bemühen [56]. Die öffentlichen Fördereinrichtungen müssen sich der Frage stellen, ob sie die gestalterische Verantwortung aus der Hand geben wollen.…”

Section: Fördereinrichtungunclassified

Möglichkeiten der Forschungsförderung - die Ophthalmologie in der DFG

Ziemssen

Meltendorf

2012

Klin Monatsbl Augenheilkd

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Since 2004 applications for research funding in ophthalmology have been evaluated together with those from neurosurgery, neuropathology, psychiatry, psychotherapy, psychosomatics, otolaryngology and neurology by a joint review board of the German Research Council (DFG). Facing a decreasing number of applications--in contrast to the need and importance of widespread ocular diseases--the working group "young academics" of the Deutsche Ophthalmologische Gesellschaft (DOG) assessed the perception of funding programmes and grants available. Young ophthalmologists think that they have poor prospects to receive funding by a DFG proposal. In comparison, specialist funding quotas show a stable development within the neurosciences over the last years. The sum of requested funding has a strong correlation with the total amount actually paid. By clarifying the number of funded proposals, the better transparency and communication for the existing programmes should improve the cooperativeness, the funding rate and number of applications in future. This inventory explicitly includes a motivational guidance for young researchers to take the initiative to do more proposals.

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A Perspective on Commercial Relationships Between Ophthalmology and Industry

Cited by 7 publications

References 28 publications

OphthoPods: An Analysis of the Educational Content and Changes of Ophthalmology Podcasts

OphthoPods: An Analysis of the Educational Content and Changes of Ophthalmology Podcasts

Closing the Marketing Strategy-Tactics Gap: An Institutional Theory Analysis of Pharmaceutical Value Chain

Möglichkeiten der Forschungsförderung - die Ophthalmologie in der DFG

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