“…When compared to the conventional approaches, such as barcode or manual data entry, RFID enables for a more efficient automatic data acquisition, data identification, and information exchange among supply chain members for tracking product, sorting, and distribution data collection and analysis (Hou and Hung, 2006; Prater et al , 2005; Smith, 2005). A variety of benefits are being associated with the introduction of RFID including improved efficiency, accuracy, and security of information (Adenso‐Diaz and Gascón, 1999; Kärkkäinen, 2003; Kelly and Erickson, 2005; Reyes and Frazier, 2007). By enabling firms to more effectively utilize knowledge, this technology also enables firms to deliver higher levels of customer service, a critical requirement for firms pursuing differentiation strategies.…”