2014
DOI: 10.21527/2237-6453.2014.26.177-205
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A Organização do Quadro Social na Interface entre Gestão Empresarial e Social de Cooperativas

Abstract: A organização do quadro social (OQS) como estratégia e ferramenta para a gestão social e empresarial de uma cooperativa é um processo sistemático de comunicação e integração, que responde à necessidade da cooperativa de se comunicar com seus associados direta e eficientemente. Este artigo objetiva entender o funcionamento do processo de comunicação das cooperativas agropecuárias com os produtores rurais, viabilizado pela gestão social através do processo de OQS, bem como o papel desta ferramenta na interface d… Show more

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Cited by 5 publications
(6 citation statements)
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“…Through it, it is possible to carry, in addition to cohesion among members, the alignment of interests between them and their cooperative, thus promoting membership loyalty and the belief that active participation is the key to the success of the enterprise. As verified by Macedo et al (2014), Cooperative agro-industrial when analyzing the case of a dairy cooperative headquartered in the state of Minas Gerais.…”
Section: Social Managementmentioning
confidence: 89%
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“…Through it, it is possible to carry, in addition to cohesion among members, the alignment of interests between them and their cooperative, thus promoting membership loyalty and the belief that active participation is the key to the success of the enterprise. As verified by Macedo et al (2014), Cooperative agro-industrial when analyzing the case of a dairy cooperative headquartered in the state of Minas Gerais.…”
Section: Social Managementmentioning
confidence: 89%
“…It is believed that the larger and more market-oriented an agro-industrial cooperative becomes, the smaller, or less dense, its social capital will tend to be (Nilsson et al, 2012;Liang et al, 2015). Thus, employing practices and tools to reconcile economic-financial and political-social efficiency (Peixe & Protil, 2007;Macedo et al, 2014). In this way, social management, characterized as the set of strategies and actions that aim to promote members' effective and efficient participation through democratic management and improved communication flows, becomes as important as business management (Amodeo, 2006).…”
Section: Social Managementmentioning
confidence: 99%
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“…This can be menacing for cooperatives since the main challenge for them is to maintain themselves as competitive organisations and be capable of prospering in an environment (Gimenes & Gimenes, 2006). Also, it is not enough for cooperatives to focus purely on their members; cooperatives also should monitor and screen consumer preferences and trends in order to transmit this information to their associates and be able to respond and adapt to it (Macedo et al, 2014).…”
Section: Cooperative Threatsmentioning
confidence: 99%
“…Para tanto, as estruturas de governança precisam ser dinâmicas e eficazes, estando em condições de integrar os associados em todos os espaços e nas modalidades de inserção, seja como usuário, liderança, conselheiro ou dirigente. Essa questão parte da premissa de que a participação precisa ser constante, a fim de que o associado assuma, cada vez mais, uma posição de responsabilidade sobre o negócio, o que pode, também, contribuir para o desenvolvimento do sentimento de pertencimento e a criação de vínculos de confiabilidade, algo necessário para a sobrevivência e a longevidade da organização (Macedo, Souza, & Amodeo, 2014).…”
Section: Cooperativismo E Participaçãounclassified