“…A binary logistic regression model was employed to explore the influence of the traditional marketing mix on the success of banquets in five-star hotels. The binary logistics regression model is an important method of mathematical analysis, which has been widely used in travel stay time (Jacobsen et al, 2018), tourist behavior (Alén et al, 2016;Mccreary et al, 2019), tourist consumption (Correia et al, 2018), tourist destination flow (Chuang et al, 2020), and tourism enterprise marketing (Romero and Tejada, 2019). The binary logistic regression model emphasizes that dependent variables are dichotomous variables and independent variables can be continuous or non-continuous variables, which can effectively describe the relationship between a dependent variable and multiple independent variables (Raun et al, 2016;Vergori and Arima, 2020).…”