A note on modeling consumer reactions to a crisis: The case of the mad cow disease

Pennings, J.M.E.; Wansink, Brian; Meulenberg, M.T.G.

doi:10.1016/s0167-8116(02)00050-2

Cited by 269 publications

(134 citation statements)

References 31 publications

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“…They also concluded that levels of perceived risk associated with consuming beef during the BSE crisis in France were highly correlated with reduced beef consumption, suggesting that consumers were choosing ‘a level of self‐protection beyond public measures taken to reduce it’ (p. 823). Pennings et al. (2002) found that differences in risk perceptions and attitudes about BSE led to different variations in beef consumption by consumers in the United States, the Netherlands and Germany.…”

Section: Introductionmentioning

confidence: 99%

Factors Impacting Food Safety Risk Perceptions

Tonsor¹,

Schroeder²,

Pennings³

2009

J Agricultural Economics

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We developed and applied a model of consumer risk perceptions of beef food safety to better understand the underlying drivers of consumer demand for food safety. We show how consumer demographics, country-of-residence, as well as reliance on, and trust in, alternative food safety information sources affect risk perceptions of consumers in Canada, Japan and the United States. Consumers in all three countries have risk perceptions shaped by their level of reliance on observable and credence attribute information. Risk perceptions of consumers in each country are significantly higher for those less trusting of doctors. Moreover, personal and indirect food safety experiences substantially affect risk perceptions. These results are useful to decision-makers in developing more efficient supply chain management strategies and public policies aimed at building or sustaining consumer confidence in food safety. Copyright (c) 2009 The Authors. Journal compilation (c) 2009 The Agricultural Economics Society.

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Section: Introductionmentioning

confidence: 99%

Factors Impacting Food Safety Risk Perceptions

Tonsor¹,

Schroeder²,

Pennings³

2009

J Agricultural Economics

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“…Pennings et al [3] analyze the effect of BSE in consumers' purchase decisions and found that information about health hazards affects choice by changing either risk perceptions (judgment about the individual probability of infection) or risk attitude (similar to risk aversion). The recovery strategy, therefore, depends on whether the risk perception or attitude is affected.…”

Section: Discussionmentioning

confidence: 99%

“…Health crises increase the perception of risk; thus, communications efforts during and after a health crisis should aim either to reduce consumers' perceived probability of becoming ill by providing information about the source of risk and probabilities [3] or to increase consumers' trust in the producer, thereby reducing risk [19]. A third venue is to advertise taste, convenience, or higher-level attributes such as brand or nostalgia (e.g., [8]).…”

Section: Modeling the Effect Of Information On Demandmentioning

confidence: 99%

“…Consumers' trust in safety measures and the adjustment of exaggerated risk perceptions are two different components of health risks [3]. The choice of adjusting perceptions, increasing trust in safety measures, or stressing the benefits of consumption, which translates to an increased willingness to accept risk, can have many possible outcomes that need to be taken into account when designing a post-crisis communications campaign [4,5].…”

Section: Introductionmentioning

confidence: 99%

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Message Strategy Effects for Risk-Reduction Campaigns during Health Crises

Heiman¹,

Hornik²,

Lowengart³

2012

JSSM

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Advertising campaigns carried out by firms post-health crises have been well documented in the literature, but the results, in terms of their effectiveness in recovering demand, are mixed. This paper examines the effect of risk-framed message appeal (aimed at reducing uncertainty about a product by elaborating upon new safety controls) on reductions in losses resulting from crises in comparison. The article develops a model that accounts for the effects of health crises and advertising with different information on sales. Using real market data, the study empirically shows that the choice of a risk-reduction advertising campaign has no significant on sales.

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“…In addition, other questions were asked that provided information concerning the students' backgrounds, including questions about where students received most of their news, how much students usually spent each month on groceries and restaurant food, work experiences in the agricultural or food industry, and general demographic questions, such as age, gender, race, year in school, partisan identification, and political ideology. These questions allowed the researchers to further investigate items that may or may not have influenced concern about food safety that have been used in similar studies (USDA, 2002;University of Missouri, 1995;Pennings, Wansink, & Meulenberg, 2002).…”

Section: Journal Of Culinary Science and Technologymentioning

confidence: 99%

Marketing of Dutch Culinary Restaurants

Gehrels¹,

Kristanto²

2006

Journal of Culinary Science & Technology

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With outbreaks of mad cow, hoof and mouth disease, and the terrorist attacks of September 11, the safety of the American food supply weighs not only on the minds of culinarians, but also on consumers. How is the media framing these issues and how does that affect consumer confidence in the safety of the food supply has come into question. In this experiment, participants were presented with two media frames-food safety and bioterrorism and food security-and were asked questions that measured concern about the safety of the food supply. While the research results did not conclude that media frames of bioterrorism increased concern about the safety of the food supply, it is important to remember that existing media frames of bioterrorism and a general lack of knowledge about pathogens that can threaten food may play an important role in how individuals conceptualize the level of threat to the American food supply.

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A note on modeling consumer reactions to a crisis: The case of the mad cow disease

Cited by 269 publications

References 31 publications

Factors Impacting Food Safety Risk Perceptions

Factors Impacting Food Safety Risk Perceptions

Message Strategy Effects for Risk-Reduction Campaigns during Health Crises

Marketing of Dutch Culinary Restaurants

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