With outbreaks of mad cow, hoof and mouth disease, and the terrorist attacks of September 11, the safety of the American food supply weighs not only on the minds of culinarians, but also on consumers. How is the media framing these issues and how does that affect consumer confidence in the safety of the food supply has come into question. In this experiment, participants were presented with two media frames-food safety and bioterrorism and food security-and were asked questions that measured concern about the safety of the food supply. While the research results did not conclude that media frames of bioterrorism increased concern about the safety of the food supply, it is important to remember that existing media frames of bioterrorism and a general lack of knowledge about pathogens that can threaten food may play an important role in how individuals conceptualize the level of threat to the American food supply.
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