A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits

Petrescu, Dacinia Crina; Petrescu-Mag, Ruxandra Mălina; Burny, Philippe; Azadi, Hossein

doi:10.1080/21683565.2016.1243602

Cited by 61 publications

(78 citation statements)

References 35 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This is the case in the USA [48,50,66,67], Canada [34], Sweden [45], Ireland [42][43][44], Norway [68], Scotland [52], the UK [36], Greece [25][26][27][28]69], Australia [40], Croatia [32], Costa Rica [55], Thailand [33], Turkey [56], Brazil [39], Poland [57,58] and Romania [31].…”

Section: Theoretical Framework: Barriers To the Consumption Of Organimentioning

confidence: 99%

“…In the same way, the high price of organic foods emerges as one of the main barriers to consumption in many other countries, such as Greece [24][25][26][27][28], Italy [29], Romania [30,31], Croatia [32], Thailand [33], Canada [34], UK [35][36][37][38], Brazil [39], Australia [40,41], Ireland [42][43][44], Sweden [45], Denmark [46,47], USA [48][49][50][51], Scotland [52], The Netherlands [53,54], Costa Rica [55], Turkey [56] and Poland [57,58].…”

Section: Theoretical Framework: Barriers To the Consumption Of Organimentioning

confidence: 99%

See 1 more Smart Citation

False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain

Torres‐Ruiz¹,

Vega‐Zamora²,

Parras‐Rosa³

2018

Sustainability

View full text Add to dashboard Cite

Although Spain is the world's top organic extra virgin olive oil (OEVOO) producer, domestic consumption is low. Most of the OEVOO produced is destined for external markets. As access to these markets is rife with challenges, developing internal demand has become a matter of utmost importance. Therefore, the general objective of this study is to analyse what is limiting OEVOO consumption levels in Spain. Although a review of the literature reveals some potential explanatory factors, this study analyses the relationship between consumption levels and the limiting factors perceived by consumers. The main novelty of the study is that these limiting factors are divided into two distinct dimensions: difficulties perceived by consumers in the purchase of OEVOO, and the impact of these on their buying behaviour. Based on the results of a survey of 793 people, this distinction throws up a clear paradox: although practically all the factors considered as difficulties are perceived to exist, these do not appear to fully explain the decision not to purchase the product. The suggested explanation for this is simply that the "organic" attribute or label is not highly valued or appreciated by Spanish consumers. Considering the quantitative significance of the group of non-consumers in the population, promoting social and environmental awareness emerges as the best strategy to improve the public's appreciation of the organic label and boost internal demand.

show abstract

Section: Theoretical Framework: Barriers To the Consumption Of Organimentioning

confidence: 99%

Section: Theoretical Framework: Barriers To the Consumption Of Organimentioning

confidence: 99%

False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain

Torres‐Ruiz¹,

Vega‐Zamora²,

Parras‐Rosa³

2018

Sustainability

View full text Add to dashboard Cite

show abstract

“…Even though the literature on behavior and the consumption of organic food is relatively large, clear conclusions about how people act cannot be drawn because some controversies related to the basic motivations of consumers still exist. For example, some studies associate organic food consumption with predominantly environmental motives (Becker et al, 2015;Zanoli et al, 2013), whereas others conclude that the motives for consuming this type of food are basically egoistic-related to health, food safety, or the quality or flavor of the food (Aygen, 2012;Chen, 2009;Petrescu et al, 2017;Verain et al, 2015). Similarly, various studies have suggested different strategies to increase demand (Hsu and Chen, 2014;Olivas et al, 2013;Yazdanpanah et al, 2015).…”

mentioning

confidence: 99%

Key Determinants of Organic Food Consumption: The Case of Olive Oil in Spain

Vega‐Zamora

Torres‐Ruiz

Parras‐Rosa

2018

horts

View full text Add to dashboard Cite

The literature on organic consumer behavior has provided some knowledge about the main constructs and variables related to the purchase and consumption of organic foods and could be used to plan strategies to increase demand. However, the recommendations are not clear, varying among different authors, products, and markets; so, it seems necessary to study each case separately. This study aims to isolate the key variables that could influence the purchase of organic olive oil in the Spanish market and to analyze which of these variables have a major effect on the intent to purchase. Using data from a survey of 800 individuals, variables involved in the purchase decision process are included in a linear regression model of latent classes. The results indicate that the product consumption patterns do not respond to a uniform consumption profile but point to a coexistence of groups of people with different propensities to buy and different sensitivities to different commercial stimuli. The main conclusion is that the most effective actions to develop demand should focus on directly linking consumption of the product to consumer benefits such as leading a healthier life, eating a higher-quality product, or enjoying nature, rather than to other variables such as difficulties, perceived costs, or confidence in the certification process.

show abstract

“…Thus, the food sector has to transform towards more sustainable ways: Ultimately, resource consumption for this sector has to be cut by at least 30% [8]. Furthermore, we have to enable consumers to make valid and educated choices for more sustainable food options [12,13] within their private households as well as away from home. If we are to aim for a transition towards a more sustainable food consumption, the consumption that happens away from home must be part of this development [14][15][16].…”

Section: Introductionmentioning

confidence: 99%

What Leads to Lunch—How Social Practices Impact (Non-)Sustainable Food Consumption/Eating Habits

2017

View full text Add to dashboard Cite

Abstract:The field of nutrition will face numerous challenges in coming decades; these arise from global consumption patterns and lead to a high use of resources. Actors in the catering sector face difficulties in promoting their solutions for a more sustainable situation in their field, one of them being the lack of acceptance from consumers. We must ask the question of how to influence consumer behavior and bring forth a transition towards more sustainable food consumption. This paper presents results of a qualitative assessment of eating practices. A group of ten consumers participated in problem-centered interviews and provided data on their eating-out behavior over the course of two weeks. Using the theoretical approach of practice theory, the data gathered in this study were used to form an understanding of the practice of eating out with a focus on the daily routines that influence consumer choices. The results indicate that the practice of eating out is highly dependent on external factors. Busy lifestyles, mobility routines and a perceived lack of time prompt the decision to eat out. Consumers consciously do so to save time and effort and to streamline their schedules. Mobility seems to be an important driver for eating out. Participants try to limit the ways they undertake eating out yet often stop for a meal in-between appointments spontaneously. Findings suggest that nutrition knowledge and sustainable mindsets have little influence on the eating decisions away from home: Participants show a high level of distrust towards quality claims and put their health concerns aside eating out. We can conclude that the act of eating out is strongly influenced by daily routines and those practices that precede or succeed it. Changes in work and mobility patterns are very likely to have an impact on the way consumers eat away from home.

show abstract

A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits

Cited by 61 publications

References 35 publications

False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain

False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain

Key Determinants of Organic Food Consumption: The Case of Olive Oil in Spain

What Leads to Lunch—How Social Practices Impact (Non-)Sustainable Food Consumption/Eating Habits

Contact Info

Product

Resources

About