To live a life of sufficiency in a consumerist culture may be one of the most ambitious experiments an individual could undertake. To investigate this challenge, we employed a social-practice approach. This article is based on 42 qualitative interviews asking respondents why and how they acted in a sufficient way within a Western infrastructure and culture. The results indicate that sufficiency-oriented people draw on particular meanings in everyday-life practices when adopting relevant resource-extensive actions. These understandings encompass an amalgam of environmentally friendly attitudes, positive social intentions, and/or personal commitments to thriftiness. We further identified a set of specific practices-including sharing, recycling, and reusing-as useful for the adoption of a sufficient lifestyle. For our respondents, many of these sufficiency practices occurred regularly in daily life and were rarely questioned. Using an additional survey, we show that these routines lead to less resource-intensive lifestyles and demonstrate how a small group of people has been able to habitually adopt sufficiency practices. However, the majority does not see a need for more frequent implementation of such routines because daily decision-making processes are widely focused on the consumption of products.

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Abstract:The field of nutrition will face numerous challenges in coming decades; these arise from global consumption patterns and lead to a high use of resources. Actors in the catering sector face difficulties in promoting their solutions for a more sustainable situation in their field, one of them being the lack of acceptance from consumers. We must ask the question of how to influence consumer behavior and bring forth a transition towards more sustainable food consumption. This paper presents results of a qualitative assessment of eating practices. A group of ten consumers participated in problem-centered interviews and provided data on their eating-out behavior over the course of two weeks. Using the theoretical approach of practice theory, the data gathered in this study were used to form an understanding of the practice of eating out with a focus on the daily routines that influence consumer choices. The results indicate that the practice of eating out is highly dependent on external factors. Busy lifestyles, mobility routines and a perceived lack of time prompt the decision to eat out. Consumers consciously do so to save time and effort and to streamline their schedules. Mobility seems to be an important driver for eating out. Participants try to limit the ways they undertake eating out yet often stop for a meal in-between appointments spontaneously. Findings suggest that nutrition knowledge and sustainable mindsets have little influence on the eating decisions away from home: Participants show a high level of distrust towards quality claims and put their health concerns aside eating out. We can conclude that the act of eating out is strongly influenced by daily routines and those practices that precede or succeed it. Changes in work and mobility patterns are very likely to have an impact on the way consumers eat away from home.