A New Multiple-attribute Negotiation Model of Mobile E-Commerce

Abstract

In this paper, we analyze the negotiation protocol, negotiation strategy, negotiation flow and negotiation evaluation deeply, and proposes a new negotiation model of mobile E-commerce by designing new negotiation algorithms and new negotiation evaluation methods. Lastly, we analyse the system architecture of the mobile E-Commerce platform, which adopts the negotiation model, and simulate the negotiation flow through the transaction negotiation of three goods. The results show that the negotiation model, which reflects the user's intents well, can guarantee the fair of the transaction, and converges rapidly, and is of good adaptability and expansibility.

B2C E-Commerce Fact-Based Negotiation Using Big Data Analytics and Agent-Based Technologies

“…Li and Zhong [16] performed analysis of the negotiation protocol, negotiation strategy, negotiation flow and negotiation evaluation that allowed them develop a new mobile commerce negotiation model implementing new negotiation algorithms and new negotiation evaluation methods. Multi-strategy selection model capable of handling dynamically changing negotiation situations was developed by Cao and Dai [17] and Hindriks at el.…”