A new model for testing green consumer behaviour

Paço, Arminda do; Shiel, Chris; Alves, Helena

doi:10.1016/j.jclepro.2018.10.105

Cited by 219 publications

(119 citation statements)

References 62 publications

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“…Some researchers explored the factors influencing green behavior by using the Structural Equation Modelling (SEM) method. Paço et al [28] found that green value has a positive impact on green buying behavior and acceptance of green advertising. The intentions and behaviors of low-income households' green consumption have also attracted the attention of researchers.…”

Section: Enterprises Green Development Behaviormentioning

confidence: 99%

Green Development Behavior and Performance of Industrial Enterprises Based on Grounded Theory Study: Evidence from China

Long

2019

Sustainability

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The issue of the green development of industrial enterprises has become the focus of attention of all parties. However, the driving factors of green development behavior and performance in industrial enterprises remains unexplored. What are the driving factors of green development behavior and performance in industrial enterprises? How does the theoretical model of green development behavior and performance in industrial enterprises work? In order to reveal the driving factors of green development behavior and performance in industrial enterprises, this paper develops a theoretical model and tests the model through the evidence of Chinese industrial enterprises. Based on the further study of in-depth interview materials from 52 employees in industrial enterprises, this paper takes industrial enterprises as the research object and constructs a theoretical model by using a grounded theory method. The results show that 40 initial concepts, 10 initial categories, four main categories and three core categories are obtained through the coding step of grounded theory. The study found the following three conclusions: (1) The green development of industrial enterprise exists in the organization in the form of specific behavioral expressions; (2) The green development of industrial enterprise caused the occurrence of green development behavior of industrial enterprises. The external factors of industrial enterprise green development consist of the environment of policy and institutional, market environment and public supervision. The internal factors of industrial enterprise green development are composed of tangible and intangible resources of enterprises; (3) The occurrence of industrial enterprise green development behavior has led to the consequence of green development of industrial enterprises. The consequence is embodied in the green development performance of industrial enterprises, including corporate financial performance, corporate environmental performance and corporate social performance. In addition, some management implications are presented based on the research findings. This research enriches the field of green development theory, business development theory and green behavior research. This study also provides a reference for exploring theoretical models of industrial enterprise green development in other countries and regions of the world.

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Section: Enterprises Green Development Behaviormentioning

confidence: 99%

Green Development Behavior and Performance of Industrial Enterprises Based on Grounded Theory Study: Evidence from China

Long

2019

Sustainability

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“…Environment sustainability and protection have become an extensively debated issue around the world, not only for the organizations, but also for the consumers [1,2]. Understanding green consumption is a growing field of interest for academicians and practitioners, because it has an adverse effect on human health [3,4]. In consumption decisions, considering the physical environmental issues (e.g., air pollution, water pollution, ozone layer depletion, waste disposal, irresponsible use of non-renewable resources) is increasingly important for the quality of life of the future generations [5,6].…”

Section: Introductionmentioning

confidence: 99%

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

et al. 2019

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Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested.

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“…After this attempt, it was acknowledged that the creation of well-grounded theoretical frameworks is a hard task and an even greater challenge if green behavior is focused on [40]. Among the few that proposed a structure, do Paço and colleagues [41] showed that General Prosocial Attitudes positively affect individual green consumption values that in turn influence both receptivity to green advertisement and purchasing behavior. Many other scholars, instead, focused on factors relevant to describe and explain green CVP [40,42].…”

Section: Green Consumer Perceived Value and Its Relevant Dimensionsmentioning

confidence: 99%

Value Perception of Green Products: An Exploratory Study Combining Conscious Answers and Unconscious Behavioral Aspects

2019

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Previous studies have failed to provide a comprehensive view on the value perception of green products. The present research takes up this challenge through an experiment in which 43 participants have interacted with and evaluated 40 products—20 baseline products and 20 green products of the same categories. The experiment included both self-assessments to monitor conscious evaluations of the products and biometric measurements (Eye-Tracking and Galvanic Skin Response) to capture unconscious aspects. The results show that different forms of perceived value emerge clearly. Green products, for which participants required greater efforts in the search for relevant information, boost the value attributed to creative solutions still believed of high quality. This effect is significantly more evident for participants showing remarkable interest for sustainability issues. Conversely, alternative products feature greater value perception because they are acknowledged to be functional and reliable.

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A new model for testing green consumer behaviour

Cited by 219 publications

References 62 publications

Green Development Behavior and Performance of Industrial Enterprises Based on Grounded Theory Study: Evidence from China

Green Development Behavior and Performance of Industrial Enterprises Based on Grounded Theory Study: Evidence from China

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

Value Perception of Green Products: An Exploratory Study Combining Conscious Answers and Unconscious Behavioral Aspects

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