2008 32nd Annual IEEE International Computer Software and Applications Conference 2008
DOI: 10.1109/compsac.2008.94
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A New Methodology Based on Kano Model for the Evaluation of a New Product Acceptability during the Front-End Phases

Abstract: Companies, which work on innovative products development, encounter difficulties to launch and commercialize new ideas. Many ideas, considered by companies as innovative, turn out to be commercial failures. Knowing customers needs and desires help companies preventing this situation and proposing successful products (products in their general definition, either material goods or services). Moreover, the earlier they know these needs, the greater their succeeding chances will be. This paper proposes a new metho… Show more

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Cited by 18 publications
(14 citation statements)
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“…Existing literature applies continuous analysis to classify attributes into must-be, attractive and one-dimensional attributes (see e.g. Berger et al, 1993;Rejeb et al, 2008). In this paper, we adopt this method to compare the relative importance of each attribute, that is, to prioritise the attributes.…”
Section: Analysis Of Quality Attributes Of the Medical Garment Producmentioning
confidence: 99%
“…Existing literature applies continuous analysis to classify attributes into must-be, attractive and one-dimensional attributes (see e.g. Berger et al, 1993;Rejeb et al, 2008). In this paper, we adopt this method to compare the relative importance of each attribute, that is, to prioritise the attributes.…”
Section: Analysis Of Quality Attributes Of the Medical Garment Producmentioning
confidence: 99%
“…Some approaches are related with needs assessment as in [6] that propose a methodology for acceptability evaluation based on Kano model. Others are based in the theories of technology acceptance that states that user's behavioral intention could be used as a measure of acceptability.…”
Section: A Acceptability Evaluationmentioning
confidence: 99%
“…Another kind of approach is related to the users' needs assessment process. The proposed method based on Kano model presented in (Ben Rejeb, Boly, and Morel-Guimaraes, 2008), can be used as a decision aid tool for selecting consumer needs. Other approaches are based on the theory of technology acceptance, in which the users' behavioral intention is used as a measure of acceptability.…”
Section: Acceptability Evaluationmentioning
confidence: 99%