A New Media Tells Different Stories

Giussani, Bruno

doi:10.5210/fm.v2i4.521

Cited by 8 publications

(7 citation statements)

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“…The behavior of online information seekers is more difficult than the traditional readers. A lot of people look for specific information and their priorities are convenience, rapid access and accuracy (Giussani, 1997). As web technologies constantly change people's reading habits, online journalism finds itself having to chase Web traffic (Tandoc, 2014).…”

Section: Seo and Online Journalismmentioning

confidence: 99%

Employing Search Engine Optimization Techniques in Online News Articles

Giomelakis

Veglis

2015

Studies in Media and Communication

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Internet technologies have changed basic journalistic work processes and brought about new modes of producing and consuming news content. As long as major search engines continue to drive a great deal of traffic to news Web sites or remain the primary entry point for many of them, factors such as visibility and high ranking on search engines results pages remain crucially important. This paper examines the issue of Search Engine Optimization (SEO) and its implementation on online journalism. According to research (Richmond, 2008), SEO has a significant impact on this field and its knowledge can be a useful tool for journalists whose work appears online. The principal purpose of this article is to outline a framework of suggested practices that can make journalistic work and Internet journalism generally, more effective and contemporary.

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Section: Seo and Online Journalismmentioning

confidence: 99%

Employing Search Engine Optimization Techniques in Online News Articles

Giomelakis

Veglis

2015

Studies in Media and Communication

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“…Yet another step away from traditional journalism, advocated by pioneering online journalists, would be to transform the online publication (a unidirectional producer of news) into a fully horizontal virtual community, where sources/users (both will be readers and producers) would exchange information and opinions fluently (Guissani, 1997). In this context, journalists would just be the “conductors of the public debate” (Bardoel, 1996: 299), setting aside their monopoly as news producers.…”

Section: Interactivity As An Online Journalism Myth: a Recontextualizmentioning

confidence: 99%

Interactivity in the daily routines of online newsrooms: dealing with an uncomfortable myth

Domingo

2008

Journal of Computer-Mediated Communication

266

193

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This article analyzes interactivity in online journalism as a powerful myth with which journalists have to deal in their daily work. A constructivist approach to media innovation is used to explore the historical origins of the myth that predicted interactivity would change journalism and to confront it with the actual practices of online media projects through published empirical research and four case studies selected from an average European regional market. The analysis of the cases is based on ethnography of online newsrooms working routines and in-depth interviews with reporters, editors and web developers. The actual role of the myth of interactivity in shaping the development of these four online news projects is discussed taking into account the material and organizational context of the newsrooms. Findings suggest that the professional culture of traditional journalism has a strong inertia in the online newsrooms that prevents them from developing most of the ideals of interactivity, as they do not fit in the standardized news production routines.

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“…On the other hand, many people look for specific information, and their priorities area convenience, rapid access, and accuracy [11]. As internet technologies have brought about new modes of producing and consuming news content, many changes are observed in basic journalistic work processes, such as newsgathering, news production and distribution, and the way people consume news [12][13][14][15][16][17]. The journalistic profession is changing.…”

Section: Introductionmentioning

confidence: 99%

SEO inside Newsrooms: Reports from the Field

2019

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The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.

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A New Media Tells Different Stories

Cited by 8 publications

References 0 publications

Employing Search Engine Optimization Techniques in Online News Articles

Employing Search Engine Optimization Techniques in Online News Articles

Interactivity in the daily routines of online newsrooms: dealing with an uncomfortable myth

SEO inside Newsrooms: Reports from the Field

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