A new approach to analyze strategy map using an integrated BSC and FUZZY DEMATEL

Abstract

Today, with ever-increasing competition in global economic conditions, the necessity of effective implementation of strategy map has become an inevitable and necessary. The strategy map represents a general and structured framework for strategic objectives and plays an important role in forming competitive advantages for organizations. It is important to find important factors influencing strategy map and prioritize them based on suitable factors. In this paper, we propose an integration of BSC and Fuzzy DEMATEL technique to rank different items influencing strategy of a production plan. The proposed technique is implemented for real-world case study of glass production.

Evaluating the Performance of Oil and Gas Companies by an Extended Balanced Scorecard and the Hesitant Fuzzy Best-Worst Method

“…Yazdi et al [25] evaluated the performance of Colombian bank branches using a combined approach of BSC, SWARA, and WASPAS. Heydariyeh et al [29] combined the BSC model and the fuzzy DEMATEL (DEcision MAking Trial and Evaluation Laboratory) to present a new approach to integrated strategy map analysis. Ajripour et al [30] developed a model for managing the performance of organizations using BSC, PROMETHEE, ELECTRE, and TOPSIS methods.…”

A Network-Based Data Envelope Analysis Model in a Dynamic Balanced Score Card

“…Different studies to draw causal relationships between perspectives of BSC based on judgment are done. The DEMATEL model [14][15][16][17], DEMATEL model with fuzzy data [18,19], and the DEMATEL and ANP model [20,21] are used to identify the causal relationships among strategic objectives. Apart from these, similar studies have been conducted on drawing cause-and-effect relationships.…”