“…In the second step of the statistical analyses, the main factors obtained from FA were used for two-step cluster analysis. Two-step cluster analysis, which gives the ideal number of clusters between the factors obtained and the consumption groups desired to be formed, is the most effective clustering technique (Doğan, 2008;Özdamar, 2004;Şekerler, 2008;Topcu and Baran, 2017). In the present study, therefore, the target consumers were separated to three homogenous clusters as regions I, II, and III by considering the relationships between the main factors obtained from FA and the location of the neighborhoods according to the distances to city center where the consumers who prefer clean drinking water resided in Iğdır Province.…”